Brandwave

Nordic Knots vs Safavieh:Which is more popular?

In September 2026, Nordic Knots had more branded searches than Safavieh among rug brands worldwide. Nordic Knots had about 125,000 branded searches, while Safavieh had 33,100. Nordic Knots made up 2.8% of all rug brand searches we track, and Safavieh accounted for 0.75%. When we asked ChatGPT and Google AI Overviews about rug brands, Safavieh appeared in three of the five answers and Nordic Knots in one. Safavieh was mentioned before Nordic Knots in every answer that named either.

Among rug brands worldwide in September 2026

Who do people search for more?

Nordic Knots, about 4 searches for every 1 for Safavieh

Nordic Knots 125K searchesSafavieh 33.1K searches

Who does AI mention more?

Safavieh, mentioned in 3 of 5 answers, Nordic Knots in 1

Safavieh in 3 of 5Nordic Knots in 1 of 5

Who does AI recommend more?

Safavieh, named ahead of Nordic Knots in 3 of 3 answers

Safavieh first in 3Nordic Knots never first

Follow Nordic Knots vs Safavieh and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top rug brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Safavieh was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Nordic Knots was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Safavieh was listed before Nordic Knots in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Loloi1st
  2. Ruggable2nd
  3. Revival3rd
  4. Safavieh4th
  5. Pottery Barn5th
  6. Rugs USA6th
  7. West Elm7th
  8. Nordic Knots7th
  9. Miss Amara–
  10. Beni Rugs–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ruggable4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Revival4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Loloi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Safavieh3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pottery Barn2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • West Elm1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rugs USA1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nordic Knots1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miss Amara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beni Rugs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about rug brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Nordic Knots or Safavieh more popular in search?

This chart shows how often people search Google for Nordic Knots and Safavieh by name. Each line represents a brand's share of searches for all 11 rug brands we track, month by month, from English-language searches worldwide.

Nordic Knots and Safavieh among rug brands worldwide, by month

Share of searches by month for Nordic Knots, Safavieh. The figures are in the table below the chart.

View monthly share of searches table
MonthPottery BarnWest ElmRuggableRugs USANordic KnotsRevivalSafaviehLoloiMiss AmaraBeni RugsRug Culture
Oct 202550.9%27.7%12.5%3.7%1.9%1.4%0.75%0.34%0.5%0.22%0.04%
Nov 202552.9%28.9%10.6%3.2%1.6%1.4%0.52%0.23%0.43%0.16%0.03%
Dec 202556.4%25.1%11.3%3.4%1.4%1%0.56%0.3%0.3%0.17%0.03%
Jan 202655.5%24.7%11.1%4.1%1.8%1.2%0.67%0.3%0.3%0.16%0.04%
Feb 202655.3%24.7%11.1%4.1%2.1%1.2%0.67%0.37%0.3%0.16%0.04%
Mar 202655%24.5%11%4%2.2%1.5%0.81%0.36%0.36%0.16%0.05%
Apr 202650%27.3%12.3%4.5%2.4%1.7%0.9%0.4%0.4%0.15%0.05%
May 202646.7%31.1%11.5%5.1%2.3%1.5%0.84%0.38%0.38%0.14%0.05%
Jun 202650.2%27.4%12.3%4.5%2.1%1.4%0.91%0.5%0.5%0.18%0.07%
Jul 202654.4%24.3%10.9%4.9%2.2%1.5%0.8%0.44%0.36%0.13%0.06%
Aug 202651.2%27.9%10.3%4.6%2.5%1.7%0.93%0.41%0.34%0.15%0.05%
Sep 202651.1%27.8%10.3%4.6%2.8%1.7%0.75%0.41%0.34%0.15%0.04%

How has the Nordic Knots and Safavieh comparison changed over the last 12 months?

3 findings
  • Nordic Knots was ahead of Safavieh in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Nordic Knots’ share of searches among rug brands worldwide moved from 1.9% to 2.8%, and its estimated monthly branded searches moved from 83.9K to 125K.
  • Across the 12 months ending September 2026, Safavieh’s share of searches among rug brands worldwide held steady at 0.75%, and its estimated monthly branded searches held steady at 33.1K.

How did search popularity change for rug brands worldwide in September 2026?

1 change

  1. Nordic Knots’ share of searches among rug brands worldwide has gained ground for 3 months in a row, from 2.1% to 2.8% in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Nordic Knots’ and Safavieh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nordic Knots

2 branded search terms

  • nordic knots
  • nordic knots rugs

Safavieh

1 branded search term

  • safavieh

How the Brand Demand Index is measured

Other head-to-heads among rug brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free