Brandwave

Loloi vs Nordic Knots:Which is more popular?

In September 2026, Nordic Knots had more branded searches than Loloi among rug brands worldwide. Nordic Knots had about 125,000 branded searches, while Loloi had 18,100. Nordic Knots made up 2.8% of all rug brand searches we track, and Loloi accounted for 0.41%. When we asked ChatGPT and Google AI Overviews about rug brands, Loloi appeared in four of the five answers and Nordic Knots in one. Loloi was mentioned before Nordic Knots in every answer.

Among rug brands worldwide in September 2026

Who do people search for more?

Nordic Knots, about 7 searches for every 1 for Loloi

Nordic Knots 125K searchesLoloi 18.1K searches

Who does AI mention more?

Loloi, mentioned in 4 of 5 answers, Nordic Knots in 1

Loloi in 4 of 5Nordic Knots in 1 of 5

Who does AI recommend more?

Loloi, named ahead of Nordic Knots in every answer

Loloi first in 4Nordic Knots never first

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Top rug brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Loloi was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Nordic Knots was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Loloi was listed before Nordic Knots in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Loloi1st
  2. Ruggable2nd
  3. Revival3rd
  4. Safavieh4th
  5. Pottery Barn5th
  6. Rugs USA6th
  7. West Elm7th
  8. Nordic Knots7th
  9. Miss Amara–
  10. Beni Rugs–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ruggable4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Revival4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Loloi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Safavieh3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pottery Barn2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • West Elm1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rugs USA1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nordic Knots1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miss Amara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beni Rugs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about rug brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Loloi or Nordic Knots more popular in search?

This chart shows how often people search Google for Loloi and Nordic Knots by name. Each line represents a brand's share of searches for all 11 rug brands we track, month by month, from English-language searches worldwide.

Loloi and Nordic Knots among rug brands worldwide, by month

Share of searches by month for Nordic Knots, Loloi. The figures are in the table below the chart.

View monthly share of searches table
MonthPottery BarnWest ElmRuggableRugs USANordic KnotsRevivalSafaviehLoloiMiss AmaraBeni RugsRug Culture
Oct 202550.9%27.7%12.5%3.7%1.9%1.4%0.75%0.34%0.5%0.22%0.04%
Nov 202552.9%28.9%10.6%3.2%1.6%1.4%0.52%0.23%0.43%0.16%0.03%
Dec 202556.4%25.1%11.3%3.4%1.4%1%0.56%0.3%0.3%0.17%0.03%
Jan 202655.5%24.7%11.1%4.1%1.8%1.2%0.67%0.3%0.3%0.16%0.04%
Feb 202655.3%24.7%11.1%4.1%2.1%1.2%0.67%0.37%0.3%0.16%0.04%
Mar 202655%24.5%11%4%2.2%1.5%0.81%0.36%0.36%0.16%0.05%
Apr 202650%27.3%12.3%4.5%2.4%1.7%0.9%0.4%0.4%0.15%0.05%
May 202646.7%31.1%11.5%5.1%2.3%1.5%0.84%0.38%0.38%0.14%0.05%
Jun 202650.2%27.4%12.3%4.5%2.1%1.4%0.91%0.5%0.5%0.18%0.07%
Jul 202654.4%24.3%10.9%4.9%2.2%1.5%0.8%0.44%0.36%0.13%0.06%
Aug 202651.2%27.9%10.3%4.6%2.5%1.7%0.93%0.41%0.34%0.15%0.05%
Sep 202651.1%27.8%10.3%4.6%2.8%1.7%0.75%0.41%0.34%0.15%0.04%

How has the Loloi and Nordic Knots comparison changed over the last 12 months?

3 findings
  • Nordic Knots was ahead of Loloi in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Loloi’s share of searches among rug brands worldwide moved from 0.34% to 0.41%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
  • Across the 12 months ending September 2026, Nordic Knots’ share of searches among rug brands worldwide moved from 1.9% to 2.8%, and its estimated monthly branded searches moved from 83.9K to 125K.

How did search popularity change for rug brands worldwide in September 2026?

2 changes

  1. Nordic Knots’ share of searches among rug brands worldwide has gained ground for 3 months in a row, from 2.1% to 2.8% in September 2026.

  2. Estimated monthly branded searches for Loloi worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Loloi’s and Nordic Knots’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Loloi

1 branded search term

  • loloi

Nordic Knots

2 branded search terms

  • nordic knots
  • nordic knots rugs

How the Brand Demand Index is measured

Other head-to-heads among rug brands

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