Miss Amara vs Nordic Knots:Which is more popular by branded search?

Name: Miss Amara vs Nordic Knots: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Nordic Knots had more branded searches than Miss Amara among rug brands worldwide. Nordic Knots was estimated to have 18.1K branded searches compared to Miss Amara’s 14.8K, and held a 1.1% Share of Search versus Miss Amara’s 0.89%. These are worldwide searches for English-language branded terms.

Share of Search among rug brands worldwide in August 2026Which is more popular in search, Miss Amara or Nordic Knots?

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Which is more popular in search, Miss Amara or Nordic Knots?

Compare the rug brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Miss Amara and Nordic Knots among rug brands worldwide, by month

Month	West Elm	Rugs USA	Nordic Knots	Miss Amara	Beni Rugs	Rug Culture
Oct 2025	76.5%	20.8%	0.62%	1.4%	0.62%	0.12%
Nov 2025	80.1%	17.7%	0.53%	1.2%	0.43%	0.08%
Dec 2025	76.9%	20.9%	0.62%	0.93%	0.51%	0.1%
Jan 2026	73.4%	24.3%	0.89%	0.89%	0.49%	0.11%
Feb 2026	73.4%	24.3%	0.89%	0.89%	0.48%	0.12%
Mar 2026	73%	24.2%	1.1%	1.1%	0.48%	0.14%
Apr 2026	73.2%	24.3%	0.89%	1.1%	0.4%	0.14%
May 2026	73.5%	24.3%	0.89%	0.89%	0.33%	0.11%
Jun 2026	72.8%	24.1%	1.1%	1.3%	0.48%	0.17%
Jul 2026	69.4%	28%	1%	1%	0.37%	0.17%
Aug 2026	73.3%	24.2%	1.1%	0.89%	0.4%	0.14%
Sep 2026	—	—	—	—	—	—

How has the Miss Amara and Nordic Knots comparison changed over the last 12 months?

3 findings

The lead changed hands once in the 11 months ending August 2026: Nordic Knots took it in August 2026.
Across the 11 months ending August 2026, Miss Amara’s estimated Share of Search among rug brands worldwide moved from 1.4% to 0.89%, and its estimated monthly branded searches moved from 22.2K to 14.8K.
Across the 11 months ending August 2026, Nordic Knots’ estimated Share of Search among rug brands worldwide moved from 0.62% to 1.1%, and its estimated monthly branded searches moved from 9.9K to 18.1K.

How did search popularity change for rug brands worldwide in August 2026?

2 changes

In August 2026, Nordic Knots rose from 4th to 3rd among rug brands worldwide.
In August 2026, Miss Amara fell from 3rd to 4th among rug brands worldwide.

How each brand is measured

Brandwave collects information about searches that people make online using Miss Amara’s and Nordic Knots’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.