Pura vs Vitruvi:Which is more popular?
In September 2026, Pura had more branded searches than Vitruvi among diffuser brands worldwide. Pura had about 60,500 branded searches, while Vitruvi had 1,900. Pura made up 0.78% of all diffuser brand searches we track, and Vitruvi accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about diffuser brands, Pura appeared in three of the five answers and Vitruvi in two. Vitruvi was mentioned before Pura in two out of three answers.
Who do people search for more?
Pura, about 32 searches for every 1 for Vitruvi
Who does AI mention more?
Pura, mentioned in 3 of 5 answers, Vitruvi in 2
Who does AI recommend more?
Vitruvi, named ahead of Pura in 2 of 3 answers
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Top diffuser brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Pura was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Vitruvi was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Vitruvi was listed before Pura in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Vitruvi1st
- Pura2nd
Diptyque3rd- Aera3rd
Neom5th
Bath & Body Works–
Yankee Candle–- Muji–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pura3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Neom2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Aera2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Vitruvi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Diptyque1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bath & Body Works0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Yankee Candle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Muji0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about diffuser brands
5 answers
Asked ChatGPT
“Which diffuser brand should I buy?”
Asked ChatGPT
“What are the best diffuser brands?”
Asked ChatGPT
“What's the best diffuser brand for home fragrance?”
Searched Google, AI Overview
“essential oil diffuser”
Searched Google, AI Overview
“aroma diffuser”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Pura or Vitruvi more popular in search?
This chart shows how often people search Google for Pura and Vitruvi by name. Each line represents a brand's share of searches for all eight diffuser brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Pura, Vitruvi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bath & Body Works | Diptyque | Yankee Candle | Pura | Muji | Neom | Aera | Vitruvi |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 78.3% | 10.3% | 10.3% | 0.62% | 0.23% | 0.23% | 0.03% | 0.04% |
| Nov 2025 | 81.4% | 8.7% | 8.7% | 0.65% | 0.16% | 0.29% | 0.02% | 0.03% |
| Dec 2025 | 82.7% | 7.3% | 8.9% | 0.54% | 0.13% | 0.36% | 0.02% | 0.03% |
| Jan 2026 | 77.6% | 12.5% | 8.3% | 0.92% | 0.34% | 0.27% | 0.04% | 0.04% |
| Feb 2026 | 82% | 10.8% | 5.9% | 0.65% | 0.29% | 0.24% | 0.04% | 0.03% |
| Mar 2026 | 80% | 12.9% | 5.8% | 0.63% | 0.42% | 0.23% | 0.04% | 0.03% |
| Apr 2026 | 82.9% | 10.9% | 4.9% | 0.66% | 0.36% | 0.16% | 0.04% | 0.03% |
| May 2026 | 80.9% | 13% | 4.7% | 0.78% | 0.35% | 0.16% | 0.04% | 0.04% |
| Jun 2026 | 84% | 11% | 4% | 0.54% | 0.24% | 0.11% | 0.03% | 0.03% |
| Jul 2026 | 80.9% | 13% | 4.7% | 0.78% | 0.35% | 0.13% | 0.04% | 0.04% |
| Aug 2026 | 82.1% | 10.8% | 5.9% | 0.65% | 0.29% | 0.13% | 0.04% | 0.04% |
| Sep 2026 | 80.9% | 10.6% | 7.1% | 0.78% | 0.29% | 0.19% | 0.03% | 0.02% |
How has the Pura and Vitruvi comparison changed over the last 12 months?
3 findings
- Pura was ahead of Vitruvi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pura’s share of searches among diffuser brands worldwide moved from 0.62% to 0.78%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
- Across the 12 months ending September 2026, Vitruvi’s share of searches among diffuser brands worldwide moved from 0.04% to 0.02%, and its estimated monthly branded searches moved from 2.9K to 1.9K.
How did search popularity change for diffuser brands worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Pura’s and Vitruvi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among diffuser brands
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