Glade vs Yankee Candle:Which is more popular by branded search?
In August 2026, Yankee Candle had more branded searches than Glade among air freshener brands worldwide. Yankee Candle was estimated to have 450K branded searches compared to Glade’s 8.1K, and held a 56.5% Share of Search versus Glade’s 1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Glade or Yankee Candle?
Compare the air freshener brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Yankee Candle, Glade. The figures are in the table below the chart.
View monthly share of search table
| Month | Yankee Candle | Febreze | Air Wick | Glade | Renuzit |
|---|---|---|---|---|---|
| Oct 2025 | 68.6% | 16.8% | 13.8% | 0.68% | 0.2% |
| Nov 2025 | 76.4% | 12.6% | 10.3% | 0.51% | 0.15% |
| Dec 2025 | 82.9% | 9.1% | 7.5% | 0.36% | 0.13% |
| Jan 2026 | 61.3% | 22.4% | 15.1% | 0.9% | 0.32% |
| Feb 2026 | 54.4% | 24.4% | 19.9% | 0.97% | 0.35% |
| Mar 2026 | 54.2% | 24.3% | 19.9% | 1.2% | 0.35% |
| Apr 2026 | 49.2% | 27% | 22.1% | 1.3% | 0.39% |
| May 2026 | 51.5% | 28.2% | 18.8% | 1.1% | 0.41% |
| Jun 2026 | 51.5% | 28.2% | 18.8% | 1.1% | 0.41% |
| Jul 2026 | 51.3% | 28.1% | 18.8% | 1.4% | 0.41% |
| Aug 2026 | 56.5% | 25.2% | 16.9% | 1% | 0.3% |
| Sep 2026 | — | — | — | — | — |
How has the Glade and Yankee Candle comparison changed over the last 12 months?
3 findings
- Yankee Candle was ahead of Glade in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Glade’s estimated Share of Search among air freshener brands worldwide moved from 0.68% to 1%, and its estimated monthly branded searches held steady at 8.1K.
- Across the 11 months ending August 2026, Yankee Candle’s estimated Share of Search among air freshener brands worldwide moved from 68.6% to 56.5%, and its estimated monthly branded searches moved from 823K to 450K.
How did search popularity change for air freshener brands worldwide in August 2026?
1 change
In August 2026, Yankee Candle gained estimated Share of Search among air freshener brands worldwide, from 51.3% to 56.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Glade’s and Yankee Candle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Glade
1 branded search term
- glade spray
Yankee Candle
1 branded search term
- yankee candle
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.