Air Spencer vs Chemical Guys:Which is more popular by branded search?

Name: Air Spencer vs Chemical Guys: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Chemical Guys had more branded searches than Air Spencer among car air fresheners worldwide. Chemical Guys was estimated to have 110K branded searches compared to Air Spencer’s 6.6K, and held a 14% Share of Search versus Air Spencer’s 0.84%. These are worldwide searches for English-language branded terms.

Share of Search among car air fresheners worldwide in August 2026Which is more popular in search, Air Spencer or Chemical Guys?

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Which is more popular in search, Air Spencer or Chemical Guys?

Compare the car air fresheners people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Air Spencer and Chemical Guys among car air fresheners worldwide, by month

Month	Yankee Candle	Febreze	Chemical Guys	Little Trees	Air Spencer	Moso Natural
Oct 2025	71.4%	17.4%	9.5%	1.1%	0.47%	0.04%
Nov 2025	78.6%	12.9%	7.1%	0.95%	0.43%	0.03%
Dec 2025	83.5%	9.2%	6.1%	0.82%	0.37%	0.03%
Jan 2026	64%	23.4%	10.5%	1.4%	0.63%	0.07%
Feb 2026	55.9%	25%	16.7%	1.5%	0.82%	0.07%
Mar 2026	53.6%	24%	19.7%	1.8%	0.79%	0.13%
Apr 2026	46.4%	25.4%	25.4%	1.9%	0.83%	0.09%
May 2026	46.4%	25.4%	25.4%	1.9%	0.83%	0.09%
Jun 2026	48.4%	26.5%	21.7%	2.4%	0.87%	0.12%
Jul 2026	50.4%	27.6%	18.4%	2.5%	0.9%	0.12%
Aug 2026	57.5%	25.7%	14%	1.9%	0.84%	0.08%
Sep 2026	—	—	—	—	—	—

How has the Air Spencer and Chemical Guys comparison changed over the last 12 months?

3 findings

Chemical Guys was ahead of Air Spencer in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Air Spencer’s estimated Share of Search among car air fresheners worldwide moved from 0.47% to 0.84%, and its estimated monthly branded searches moved from 5.4K to 6.6K.
Across the 11 months ending August 2026, Chemical Guys’ estimated Share of Search among car air fresheners worldwide moved from 9.5% to 14%, and its estimated monthly branded searches held steady at 110K.

How did search popularity change for car air fresheners worldwide in August 2026?

2 changes

In August 2026, Chemical Guys lost estimated Share of Search among car air fresheners worldwide, from 18.4% to 14%.
Estimated monthly branded searches for Air Spencer worldwide rose 22.2% over 11 measured months, from 5.4K to 6.6K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Air Spencer’s and Chemical Guys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.