Voluspa vs WoodWick:Which is more popular?

Name: Voluspa vs WoodWick: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, WoodWick had more branded searches than Voluspa among candle brands worldwide. WoodWick had about 40,500 branded searches, while Voluspa had 33,100. WoodWick made up 0.48% of all candle brand searches we track, and Voluspa accounted for 0.39%. When we asked ChatGPT and Google AI Overviews about candle brands, Voluspa appeared in four of the five answers and WoodWick in none.

Among candle brands worldwide in September 2026

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Top candle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Voluspa was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. WoodWick did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Diptyque	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Jo Malone	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Voluspa	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Bath & Body Works	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Yankee Candle	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Nest New York	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Neom	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
WoodWick	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Diptyque4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jo Malone4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Voluspa4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bath & Body Works3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Yankee Candle3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nest New York3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Neom1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
WoodWick0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about candle brands

5 answers

Asked ChatGPT
“Which candle brand should I buy?”
Asked ChatGPT
“What are the best candle brands?”
Asked ChatGPT
“What's the best candle brand for a home fragrance?”
1. 1Diptyque
2. 2Nest New York
3. 3Voluspa
4. 4Jo Malone
Searched Google, AI Overview
“scented candles”
Searched Google, AI Overview
“luxury candle brand”
1. 1Diptyque
2. 2Jo Malone
3. 3Voluspa
4. 4Nest New York

Not named in any answer:

WoodWick

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Voluspa or WoodWick more popular in search?

This chart shows how often people search Google for Voluspa and WoodWick by name. Each line represents a brand's share of searches for all eight candle brands we track, month by month, from English-language searches worldwide.

Voluspa and WoodWick among candle brands worldwide, by month

Month	Bath & Body Works	Diptyque	Jo Malone	Yankee Candle	WoodWick	Voluspa	Neom	Nest New York
Oct 2025	71.9%	9.5%	7.7%	9.5%	0.7%	0.47%	0.21%	0.11%
Nov 2025	75.6%	8.1%	6.7%	8.1%	0.73%	0.33%	0.27%	0.1%
Dec 2025	76.8%	6.7%	6.7%	8.3%	0.75%	0.27%	0.33%	0.08%
Jan 2026	70.2%	11.3%	9.2%	7.6%	0.83%	0.45%	0.25%	0.14%
Feb 2026	75.2%	9.9%	8.1%	5.4%	0.6%	0.4%	0.22%	0.15%
Mar 2026	72.3%	11.6%	9.5%	5.2%	0.57%	0.38%	0.21%	0.14%
Apr 2026	74.7%	9.8%	9.8%	4.4%	0.48%	0.4%	0.14%	0.14%
May 2026	73.2%	11.7%	9.6%	4.3%	0.47%	0.39%	0.14%	0.14%
Jun 2026	78.2%	10.3%	6.9%	3.8%	0.34%	0.28%	0.1%	0.1%
Jul 2026	74.6%	12%	8%	4.4%	0.39%	0.39%	0.12%	0.12%
Aug 2026	75.5%	9.9%	8.1%	5.4%	0.4%	0.33%	0.12%	0.15%
Sep 2026	74.5%	9.8%	8%	6.5%	0.48%	0.39%	0.18%	0.14%

How has the Voluspa and WoodWick comparison changed over the last 12 months?

3 findings

WoodWick was ahead of Voluspa in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Voluspa’s share of searches among candle brands worldwide moved from 0.47% to 0.39%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
Across the 12 months ending September 2026, WoodWick’s share of searches among candle brands worldwide moved from 0.7% to 0.48%, and its estimated monthly branded searches moved from 60.5K to 40.5K.

How did search popularity change for candle brands worldwide in September 2026?

2 changes

Estimated monthly branded searches for WoodWick worldwide fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026.
Estimated monthly branded searches for Voluspa worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Voluspa’s and WoodWick’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.