Neom vs Voluspa:Which is more popular?
In September 2026, Voluspa had more branded searches than Neom among candle brands worldwide. Voluspa had about 33,100 branded searches, while Neom had 14,800. Voluspa made up 0.39% of all candle brand searches we track, and Neom accounted for 0.18%. When we asked ChatGPT and Google AI Overviews about candle brands, Voluspa appeared in four of the five answers and Neom in one. Voluspa was mentioned before Neom in four out of five answers.
Who do people search for more?
Voluspa, about 2 searches for every 1 for Neom
Who does AI mention more?
Voluspa, mentioned in 4 of 5 answers, Neom in 1
Who does AI recommend more?
Voluspa, named ahead of Neom in 4 of 5 answers
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Top candle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Voluspa was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Neom was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Voluspa was listed before Neom in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Diptyque1st- Voluspa2nd
Jo Malone3rd
Yankee Candle4th
Bath & Body Works5th
Nest New York6th
Neom7th- WoodWick–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Diptyque4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jo Malone4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Voluspa4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bath & Body Works3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yankee Candle3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nest New York3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Neom1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- WoodWick0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about candle brands
5 answers
Asked ChatGPT
“Which candle brand should I buy?”
Asked ChatGPT
“What are the best candle brands?”
Asked ChatGPT
“What's the best candle brand for a home fragrance?”
Searched Google, AI Overview
“scented candles”
Searched Google, AI Overview
“luxury candle brand”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Neom or Voluspa more popular in search?
This chart shows how often people search Google for Neom and Voluspa by name. Each line represents a brand's share of searches for all eight candle brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Voluspa, Neom. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bath & Body Works | Diptyque | Jo Malone | Yankee Candle | WoodWick | Voluspa | Neom | Nest New York |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 71.9% | 9.5% | 7.7% | 9.5% | 0.7% | 0.47% | 0.21% | 0.11% |
| Nov 2025 | 75.6% | 8.1% | 6.7% | 8.1% | 0.73% | 0.33% | 0.27% | 0.1% |
| Dec 2025 | 76.8% | 6.7% | 6.7% | 8.3% | 0.75% | 0.27% | 0.33% | 0.08% |
| Jan 2026 | 70.2% | 11.3% | 9.2% | 7.6% | 0.83% | 0.45% | 0.25% | 0.14% |
| Feb 2026 | 75.2% | 9.9% | 8.1% | 5.4% | 0.6% | 0.4% | 0.22% | 0.15% |
| Mar 2026 | 72.3% | 11.6% | 9.5% | 5.2% | 0.57% | 0.38% | 0.21% | 0.14% |
| Apr 2026 | 74.7% | 9.8% | 9.8% | 4.4% | 0.48% | 0.4% | 0.14% | 0.14% |
| May 2026 | 73.2% | 11.7% | 9.6% | 4.3% | 0.47% | 0.39% | 0.14% | 0.14% |
| Jun 2026 | 78.2% | 10.3% | 6.9% | 3.8% | 0.34% | 0.28% | 0.1% | 0.1% |
| Jul 2026 | 74.6% | 12% | 8% | 4.4% | 0.39% | 0.39% | 0.12% | 0.12% |
| Aug 2026 | 75.5% | 9.9% | 8.1% | 5.4% | 0.4% | 0.33% | 0.12% | 0.15% |
| Sep 2026 | 74.5% | 9.8% | 8% | 6.5% | 0.48% | 0.39% | 0.18% | 0.14% |
How has the Neom and Voluspa comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Neom took it in December 2025, Voluspa took it in January 2026.
- Across the 12 months ending September 2026, Neom’s share of searches among candle brands worldwide moved from 0.21% to 0.18%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 12 months ending September 2026, Voluspa’s share of searches among candle brands worldwide moved from 0.47% to 0.39%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
How did search popularity change for candle brands worldwide in September 2026?
2 changes
In September 2026, Neom rose from 8th to 7th among candle brands worldwide.
Estimated monthly branded searches for Voluspa worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Neom’s and Voluspa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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