Nest New York vs Voluspa:Which is searched more?
In September 2026, Voluspa had more branded searches than Nest New York among candle brands worldwide. Voluspa had about 33,100 branded searches, while Nest New York had 12,100. Voluspa made up 0.39% of all candle brand searches we track, and Nest New York accounted for 0.14%. These are worldwide searches for English-language branded terms.
Follow Nest New York vs Voluspa and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Nest New York or Voluspa more popular in search?
Compare the candle brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Voluspa, Nest New York. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bath & Body Works | Diptyque | Jo Malone | Yankee Candle | WoodWick | Voluspa | Neom | Nest New York |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 71.9% | 9.5% | 7.7% | 9.5% | 0.7% | 0.47% | 0.21% | 0.11% |
| Nov 2025 | 75.6% | 8.1% | 6.7% | 8.1% | 0.73% | 0.33% | 0.27% | 0.1% |
| Dec 2025 | 76.8% | 6.7% | 6.7% | 8.3% | 0.75% | 0.27% | 0.33% | 0.08% |
| Jan 2026 | 70.2% | 11.3% | 9.2% | 7.6% | 0.83% | 0.45% | 0.25% | 0.14% |
| Feb 2026 | 75.2% | 9.9% | 8.1% | 5.4% | 0.6% | 0.4% | 0.22% | 0.15% |
| Mar 2026 | 72.3% | 11.6% | 9.5% | 5.2% | 0.57% | 0.38% | 0.21% | 0.14% |
| Apr 2026 | 74.7% | 9.8% | 9.8% | 4.4% | 0.48% | 0.4% | 0.14% | 0.14% |
| May 2026 | 73.2% | 11.7% | 9.6% | 4.3% | 0.47% | 0.39% | 0.14% | 0.14% |
| Jun 2026 | 78.2% | 10.3% | 6.9% | 3.8% | 0.34% | 0.28% | 0.1% | 0.1% |
| Jul 2026 | 74.6% | 12% | 8% | 4.4% | 0.39% | 0.39% | 0.12% | 0.12% |
| Aug 2026 | 75.5% | 9.9% | 8.1% | 5.4% | 0.4% | 0.33% | 0.12% | 0.15% |
| Sep 2026 | 74.5% | 9.8% | 8% | 6.5% | 0.48% | 0.39% | 0.18% | 0.14% |
How has the Nest New York and Voluspa comparison changed over the last 12 months?
3 findings
- Voluspa was ahead of Nest New York in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nest New York’s share of searches among candle brands worldwide moved from 0.11% to 0.14%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
- Across the 12 months ending September 2026, Voluspa’s share of searches among candle brands worldwide moved from 0.47% to 0.39%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
How did search popularity change for candle brands worldwide in September 2026?
2 changes
In September 2026, Nest New York fell from 7th to 8th among candle brands worldwide.
Estimated monthly branded searches for Voluspa worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Nest New York’s and Voluspa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nest New York
1 branded search term
- nestnewyork
Voluspa
1 branded search term
- voluspa
Other head-to-heads among candle brands
Bath & Body Works vs Diptyque: compare search popularity
Bath & Body Works vs Jo Malone: compare search popularity
Bath & Body Works vs Yankee Candle: compare search popularity- Diptyque vs Jo Malone: compare search popularity
- Diptyque vs Yankee Candle: compare search popularity
- Jo Malone vs Yankee Candle: compare search popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.