Jo Malone vs Voluspa:Which is more popular?
In September 2026, Jo Malone had more branded searches than Voluspa among candle brands worldwide. Jo Malone had about 673,000 branded searches, while Voluspa had 33,100. Jo Malone made up 8% of all candle brand searches we track, and Voluspa accounted for 0.39%. When we asked ChatGPT and Google AI Overviews about candle brands, Jo Malone and Voluspa each appeared in four of the five answers. Jo Malone was mentioned before Voluspa in three out of five answers.
Who do people search for more?
Jo Malone, about 20 searches for every 1 for Voluspa
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Jo Malone, named ahead of Voluspa in 3 of 5 answers
Follow Jo Malone vs Voluspa and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top candle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Jo Malone was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Voluspa was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Jo Malone was listed before Voluspa in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Diptyque1st
Voluspa2nd- Jo Malone3rd
Yankee Candle4th
Bath & Body Works5th
Nest New York6th
Neom7th- WoodWick–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Diptyque4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jo Malone4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Voluspa4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bath & Body Works3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yankee Candle3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nest New York3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Neom1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- WoodWick0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about candle brands
5 answers
Asked ChatGPT
“Which candle brand should I buy?”
Asked ChatGPT
“What are the best candle brands?”
Asked ChatGPT
“What's the best candle brand for a home fragrance?”
Searched Google, AI Overview
“scented candles”
Searched Google, AI Overview
“luxury candle brand”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Jo Malone or Voluspa more popular in search?
This chart shows how often people search Google for Jo Malone and Voluspa by name. Each line represents a brand's share of searches for all eight candle brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Jo Malone, Voluspa. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bath & Body Works | Diptyque | Jo Malone | Yankee Candle | WoodWick | Voluspa | Neom | Nest New York |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 71.9% | 9.5% | 7.7% | 9.5% | 0.7% | 0.47% | 0.21% | 0.11% |
| Nov 2025 | 75.6% | 8.1% | 6.7% | 8.1% | 0.73% | 0.33% | 0.27% | 0.1% |
| Dec 2025 | 76.8% | 6.7% | 6.7% | 8.3% | 0.75% | 0.27% | 0.33% | 0.08% |
| Jan 2026 | 70.2% | 11.3% | 9.2% | 7.6% | 0.83% | 0.45% | 0.25% | 0.14% |
| Feb 2026 | 75.2% | 9.9% | 8.1% | 5.4% | 0.6% | 0.4% | 0.22% | 0.15% |
| Mar 2026 | 72.3% | 11.6% | 9.5% | 5.2% | 0.57% | 0.38% | 0.21% | 0.14% |
| Apr 2026 | 74.7% | 9.8% | 9.8% | 4.4% | 0.48% | 0.4% | 0.14% | 0.14% |
| May 2026 | 73.2% | 11.7% | 9.6% | 4.3% | 0.47% | 0.39% | 0.14% | 0.14% |
| Jun 2026 | 78.2% | 10.3% | 6.9% | 3.8% | 0.34% | 0.28% | 0.1% | 0.1% |
| Jul 2026 | 74.6% | 12% | 8% | 4.4% | 0.39% | 0.39% | 0.12% | 0.12% |
| Aug 2026 | 75.5% | 9.9% | 8.1% | 5.4% | 0.4% | 0.33% | 0.12% | 0.15% |
| Sep 2026 | 74.5% | 9.8% | 8% | 6.5% | 0.48% | 0.39% | 0.18% | 0.14% |
How has the Jo Malone and Voluspa comparison changed over the last 12 months?
3 findings
- Jo Malone was ahead of Voluspa in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jo Malone’s share of searches among candle brands worldwide moved from 7.7% to 8%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, Voluspa’s share of searches among candle brands worldwide moved from 0.47% to 0.39%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
How did search popularity change for candle brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Voluspa worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Jo Malone’s and Voluspa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among candle brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.