Brandwave

Blue Lizard vs Childs Farm:Which is more popular?

In September 2026, Blue Lizard had more branded searches than Childs Farm among sun cream brands worldwide. Blue Lizard had about 27,100 branded searches, while Childs Farm had 9,900. Blue Lizard made up 0.68% of all sun cream brand searches we track, and Childs Farm accounted for 0.25%. When we asked ChatGPT and Google AI Overviews about sun cream brands, Blue Lizard appeared in three of the five answers and Childs Farm in none.

Among sun cream brands worldwide in September 2026

Who do people search for more?

Blue Lizard, about 3 searches for every 1 for Childs Farm

Blue Lizard 27.1K searchesChilds Farm 9.9K searches

Who does AI mention more?

Blue Lizard, mentioned in 3 of 5 answers, Childs Farm in 0

Blue Lizard in 3 of 5Childs Farm in 0 of 5

Who does AI recommend more?

Blue Lizard, the only one of the two named

Blue Lizard first in 2Childs Farm never named

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Top sun cream brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Blue Lizard was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Childs Farm did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. La Roche-Posay1st
  2. Eucerin2nd
  3. EltaMD3rd
  4. Neutrogena4th
  5. Blue Lizard5th
  6. Nivea–
  7. COSRX–
  8. Childs Farm–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • EltaMD4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • La Roche-Posay3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eucerin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neutrogena3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Blue Lizard3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nivea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • COSRX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Childs Farm0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sun cream brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Blue Lizard or Childs Farm more popular in search?

This chart shows how often people search Google for Blue Lizard and Childs Farm by name. Each line represents a brand's share of searches for all eight sun cream brands we track, month by month, from English-language searches worldwide.

Blue Lizard and Childs Farm among sun cream brands worldwide, by month

Share of searches by month for Blue Lizard, Childs Farm. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayNiveaEucerinCOSRXNeutrogenaEltaMDBlue LizardChilds Farm
Oct 202548.1%21.7%17.7%7.9%2.4%1.6%0.26%0.26%
Nov 202548.1%22.6%17.7%7.9%2%1.3%0.17%0.26%
Dec 202551.7%20.5%15.5%8.5%2.1%1.1%0.23%0.23%
Jan 202650.1%22.6%15.1%8.2%2.1%1.4%0.33%0.27%
Feb 202652.5%19.9%15.8%7.1%2.7%1.4%0.35%0.23%
Mar 202653.8%16.7%16.2%7.2%3.3%1.8%0.8%0.24%
Apr 202653.7%16.7%16.1%7.2%3.3%1.8%0.97%0.24%
May 202653.3%16.5%16%7.2%3.3%1.8%1.8%0.24%
Jun 202650.4%18.6%15.1%6.8%3.8%2%3%0.22%
Jul 202648.4%23.7%14.5%6.5%3%1.6%2%0.21%
Aug 202650.7%22%15.2%6.8%2.6%1.4%1.1%0.22%
Sep 202646.2%23.9%17%7.6%2.8%1.5%0.68%0.25%

How has the Blue Lizard and Childs Farm comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Blue Lizard took it in January 2026.
  • Across the 12 months ending September 2026, Blue Lizard’s share of searches among sun cream brands worldwide moved from 0.26% to 0.68%, and its estimated monthly branded searches moved from 9.9K to 27.1K.
  • Across the 12 months ending September 2026, Childs Farm’s share of searches among sun cream brands worldwide moved from 0.26% to 0.25%, and its estimated monthly branded searches held steady at 9.9K.

How did search popularity change for sun cream brands worldwide in September 2026?

1 change
  1. Blue Lizard’s share of searches among sun cream brands worldwide has lost ground for 3 months in a row, from 3% to 0.68% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Blue Lizard’s and Childs Farm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blue Lizard

1 branded search term

  • blue lizard sunscreen

Childs Farm

1 branded search term

  • childs farm

How the Brand Demand Index is measured

Other head-to-heads among sun cream brands

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