How popular isZoflora in search?

In August 2026, there were an estimated 27.1K branded searches for Zoflora worldwide which held steady over the last 11 months. Zoflora holds 2.4% estimated Share of Search among toilet cleaners worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which toilet cleaners compete with Zoflora?

Zoflora against toilet cleaners worldwide, by month

Month	The Works	Harpic	Lysol	Domestos	Zoflora	Toilet Duck
Oct 2025	66.1%	13.2%	10.8%	7.3%	2.2%	0.43%
Nov 2025	73.1%	9.9%	8%	6.6%	2%	0.39%
Dec 2025	72.7%	9.8%	9.8%	5.4%	2%	0.32%
Jan 2026	63.1%	12.7%	12.7%	8.5%	2.5%	0.51%
Feb 2026	64.1%	12.9%	12.9%	7.1%	2.6%	0.51%
Mar 2026	61.4%	15.1%	12.3%	8.3%	2.5%	0.49%
Apr 2026	58%	17.4%	11.6%	9.5%	2.9%	0.57%
May 2026	56.8%	17%	13.9%	9.3%	2.3%	0.56%
Jun 2026	58.3%	17.5%	11.7%	9.6%	2.4%	0.57%
Jul 2026	61.4%	15.1%	12.3%	8.3%	2.5%	0.49%
Aug 2026	59.8%	14.7%	14.7%	8%	2.4%	0.48%
Sep 2026	—	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	The Works	59.8%	673K	0%	-1.6 points
2, held 2nd	Harpic	14.7%	165K	0%	-0.4 points
3, held 3rd	Lysol	14.7%	165K	+22.2%	+2.3 points
4, held 4th	Domestos	8%	90.5K	0%	-0.2 points
5, held 5th	Zoflora	2.4%	27.1K	0%	-0.1 points
6, held 6th	Toilet Duck	0.48%	5.4K	0%	0 points

1.The Works
59.8%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share -1.6 points.
2.Harpic
14.7%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -0.4 points.
3.Lysol
14.7%
Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +2.3 points.
4.Domestos
8%
Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
5.Zoflora
2.4%
Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.Toilet Duck
0.48%
Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Zoflora and its closest rivals

How has branded search demand for Zoflora changed worldwide over the last 12 months?

2 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Zoflora worldwide held steady at 27.1K.
Across the 11 months ending August 2026, Zoflora’s estimated Share of Search among toilet cleaners worldwide held steady, from 2.2% to 2.4%.

How did search popularity change for toilet cleaners worldwide in August 2026?

2 changes

In August 2026, Lysol gained estimated Share of Search among toilet cleaners worldwide, from 12.3% to 14.7%.
In August 2026, The Works lost estimated Share of Search among toilet cleaners worldwide, from 61.4% to 59.8%.

Where does Zoflora compete?

Zoflora is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Floor cleaners	6th of 6	0.85%	Show ranking
Household cleaning products	5th of 6	0.9%	Show ranking
Stainless steel cleaners	5th of 6	1.3%	Show ranking
Toilet cleaners	5th of 6	2.4%	Shown above
Glass cleaners	4th of 6	3.6%	Show ranking
Disinfectant sprays	4th of 6	4.2%	Show ranking

How is Zoflora measured?

Brandwave collects information about searches that people make online using Zoflora’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term