Brandwave

How popular isSmithsonian Mega Science Lab?

In September 2026, people searched for Smithsonian Mega Science Lab by name about 320 times worldwide, a 128.6% increase from the previous year. These searches made up 0.04% of all global science kit searches, placing Smithsonian Mega Science Lab seventh out of seven kits. When we asked both ChatGPT and Google AI Overviews about science kits, Smithsonian Mega Science Lab appeared in two of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Smithsonian Mega Science Lab is the seventh most searched of 7 competitors and the fourth most recommended in AI answers.

  1. National GeographicShare of searches 83.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. KiwiCoShare of searches 11.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. Snap CircuitsShare of searches 4.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. Thames & KosmosShare of searches 0.58%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. Smithsonian Mega Science LabShare of searches 0.04%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top science kits in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Smithsonian Mega Science Lab was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Smithsonian Mega Science Lab is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. National Geographic1st
  2. Snap Circuits2nd
  3. Thames & Kosmos3rd
  4. Smithsonian Mega Science Lab4th
  5. KiwiCo5th
  6. MEL Science6th
  7. Little Passports–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Thames & Kosmos5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • National Geographic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Snap Circuits3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KiwiCo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smithsonian Mega Science Lab2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MEL Science1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Little Passports0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about science kits

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which science kits compete with Smithsonian Mega Science Lab?

Smithsonian Mega Science Lab against science kits worldwide, by month

Share of searches by month for National Geographic, KiwiCo, Snap Circuits, Smithsonian Mega Science Lab. The figures are in the table below the chart.

View monthly share of searches table
MonthNational GeographicKiwiCoSnap CircuitsThames & KosmosLittle PassportsMEL ScienceSmithsonian Mega Science Lab
Oct 202586.4%9.5%2.9%0.41%0.47%0.38%0.01%
Nov 202577.6%15.6%4.7%0.81%0.77%0.51%0.02%
Dec 202572.9%17.8%6.6%1.1%0.88%0.72%0.04%
Jan 202687.7%7.9%2.9%0.51%0.58%0.39%0.01%
Feb 202689.8%6.6%2.4%0.35%0.4%0.32%0.02%
Mar 202689.9%6.7%2.4%0.28%0.32%0.4%0.02%
Apr 202686.4%9.5%2.8%0.41%0.38%0.46%0.03%
May 202686.4%9.5%2.8%0.4%0.38%0.38%0.06%
Jun 202683.7%11.3%3.4%0.59%0.44%0.55%0.06%
Jul 202680.9%13.3%4%0.69%0.65%0.43%0.06%
Aug 202680.6%13.3%4%0.83%0.79%0.53%0.07%
Sep 202683.1%11.2%4.1%0.58%0.54%0.44%0.04%

  1. 1.National Geographic

    83.1%

    Held 1st. 673K estimated branded searches, +22.4% vs prior month. Share +2.6 points.

  2. 2.KiwiCo

    11.2%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -2.1 points.

  3. 3.Snap Circuits

    4.1%

    Held 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.

  4. 4.Thames & Kosmos

    0.58%

    Held 4th. 4.7K estimated branded searches, -16.6% vs prior month. Share -0.2 points.

  5. 5.Little Passports

    0.54%

    Held 5th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.2 points.

  6. 6.MEL Science

    0.44%

    Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Smithsonian Mega Science Lab

    0.04%

    Held 7th. 320 estimated branded searches, -33.3% vs prior month. Share 0 points.

Compare popularity between Smithsonian Mega Science Lab and its closest rivals

Every comparison with Smithsonian Mega Science Lab

6 comparisons

How has branded search demand for Smithsonian Mega Science Lab changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Smithsonian Mega Science Lab worldwide rose from 140 to 320.
  • Across the 12 months ending September 2026, Smithsonian Mega Science Lab’s share of searches among science kits worldwide held steady, from 0.01% to 0.04%.

How did search popularity change for science kits worldwide in September 2026?

5 changes

  1. In September 2026, National Geographic gained share of searches among science kits worldwide, from 80.6% to 83.1%.

  2. In September 2026, KiwiCo lost share of searches among science kits worldwide, from 13.3% to 11.2%.

  3. Estimated monthly branded searches for Smithsonian Mega Science Lab worldwide rose 128.6% over 12 measured months, from 140 to 320 in September 2026.

  4. Estimated monthly branded searches for Little Passports worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

  5. Estimated monthly branded searches for MEL Science worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are Smithsonian Mega Science Lab’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Smithsonian Mega Science Lab’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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How the Brand Demand Index is measured

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