Brandwave

Little Passports vs Smithsonian Mega Science Lab:Which is more popular?

In September 2026, Little Passports had more branded searches than Smithsonian Mega Science Lab among science kits worldwide. Little Passports had about 4,400 branded searches, while Smithsonian Mega Science Lab had 320. Little Passports made up 0.54% of all science kit searches we track, and Smithsonian Mega Science Lab accounted for 0.04%. When we asked ChatGPT and Google AI Overviews about science kits, Smithsonian Mega Science Lab appeared in two of the five answers and Little Passports in none.

Among science kits worldwide in September 2026

Who do people search for more?

Little Passports, about 14 searches for every 1 for Smithsonian Mega Science Lab

Little Passports 4.4K searchesSmithsonian Mega Science Lab 320 searches

Who does AI mention more?

Smithsonian Mega Science Lab, mentioned in 2 of 5 answers, Little Passports in 0

Smithsonian Mega Science Lab in 2 of 5Little Passports in 0 of 5

Who does AI recommend more?

Smithsonian Mega Science Lab, the only one of the two named

Smithsonian Mega Science Lab first in 2Little Passports never named

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Top science kits in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Smithsonian Mega Science Lab was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Little Passports did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. National Geographic1st
  2. Snap Circuits2nd
  3. Thames & Kosmos3rd
  4. Smithsonian Mega Science Lab4th
  5. KiwiCo5th
  6. MEL Science6th
  7. Little Passports–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Thames & Kosmos5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • National Geographic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Snap Circuits3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KiwiCo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smithsonian Mega Science Lab2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MEL Science1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Little Passports0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about science kits

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Little Passports or Smithsonian Mega Science Lab more popular in search?

This chart shows how often people search Google for Little Passports and Smithsonian Mega Science Lab by name. Each line represents a brand's share of searches for all seven science kits we track, month by month, from English-language searches worldwide.

Little Passports and Smithsonian Mega Science Lab among science kits worldwide, by month

Share of searches by month for Little Passports, Smithsonian Mega Science Lab. The figures are in the table below the chart.

View monthly share of searches table
MonthNational GeographicKiwiCoSnap CircuitsThames & KosmosLittle PassportsMEL ScienceSmithsonian Mega Science Lab
Oct 202586.4%9.5%2.9%0.41%0.47%0.38%0.01%
Nov 202577.6%15.6%4.7%0.81%0.77%0.51%0.02%
Dec 202572.9%17.8%6.6%1.1%0.88%0.72%0.04%
Jan 202687.7%7.9%2.9%0.51%0.58%0.39%0.01%
Feb 202689.8%6.6%2.4%0.35%0.4%0.32%0.02%
Mar 202689.9%6.7%2.4%0.28%0.32%0.4%0.02%
Apr 202686.4%9.5%2.8%0.41%0.38%0.46%0.03%
May 202686.4%9.5%2.8%0.4%0.38%0.38%0.06%
Jun 202683.7%11.3%3.4%0.59%0.44%0.55%0.06%
Jul 202680.9%13.3%4%0.69%0.65%0.43%0.06%
Aug 202680.6%13.3%4%0.83%0.79%0.53%0.07%
Sep 202683.1%11.2%4.1%0.58%0.54%0.44%0.04%

How has the Little Passports and Smithsonian Mega Science Lab comparison changed over the last 12 months?

3 findings

How did search popularity change for science kits worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Smithsonian Mega Science Lab worldwide rose 128.6% over 12 measured months, from 140 to 320 in September 2026.

  2. Estimated monthly branded searches for Little Passports worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Little Passports’ and Smithsonian Mega Science Lab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Little Passports

1 branded search term

  • little passports

Smithsonian Mega Science Lab

1 branded search term

  • smithsonian mega science lab

How the Brand Demand Index is measured

Other head-to-heads among science kits

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