KiwiCo vs Little Passports:Which is more popular by branded search?
In August 2026, KiwiCo had more branded searches than Little Passports among science kits worldwide. KiwiCo was estimated to have 90.5K branded searches compared to Little Passports’ 5.4K, and held a 13.3% Share of Search versus Little Passports’ 0.79%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, KiwiCo or Little Passports?
Compare the science kits people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KiwiCo, Little Passports. The figures are in the table below the chart.
View monthly share of search table
| Month | National Geographic | KiwiCo | Snap Circuits | Little Passports | Thames & Kosmos | MEL Science |
|---|---|---|---|---|---|---|
| Oct 2025 | 86.4% | 9.5% | 2.9% | 0.47% | 0.38% | 0.38% |
| Nov 2025 | 77.6% | 15.6% | 4.7% | 0.77% | 0.77% | 0.51% |
| Dec 2025 | 73% | 17.8% | 6.6% | 0.88% | 1.1% | 0.72% |
| Jan 2026 | 87.7% | 7.9% | 2.9% | 0.58% | 0.47% | 0.39% |
| Feb 2026 | 89.9% | 6.7% | 2.4% | 0.4% | 0.32% | 0.32% |
| Mar 2026 | 89.9% | 6.7% | 2.4% | 0.32% | 0.27% | 0.4% |
| Apr 2026 | 86.4% | 9.5% | 2.8% | 0.38% | 0.38% | 0.46% |
| May 2026 | 86.5% | 9.5% | 2.8% | 0.38% | 0.38% | 0.38% |
| Jun 2026 | 83.8% | 11.3% | 3.4% | 0.44% | 0.55% | 0.55% |
| Jul 2026 | 81% | 13.3% | 4% | 0.65% | 0.65% | 0.43% |
| Aug 2026 | 80.6% | 13.3% | 4% | 0.79% | 0.79% | 0.53% |
| Sep 2026 | — | — | — | — | — | — |
How has the KiwiCo and Little Passports comparison changed over the last 12 months?
3 findings
- KiwiCo was ahead of Little Passports in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, KiwiCo’s estimated Share of Search among science kits worldwide moved from 9.5% to 13.3%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 11 months ending August 2026, Little Passports’ estimated Share of Search among science kits worldwide moved from 0.47% to 0.79%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for science kits worldwide in August 2026?
1 change
Estimated monthly branded searches for KiwiCo worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using KiwiCo’s and Little Passports’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KiwiCo
1 branded search term
- kiwi co
Little Passports
1 branded search term
- little passports
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.