Little Passports vs Snap Circuits:Which is more popular by branded search?
In August 2026, Snap Circuits had more branded searches than Little Passports among science kits worldwide. Snap Circuits was estimated to have 27.1K branded searches compared to Little Passports’ 5.4K, and held a 4% Share of Search versus Little Passports’ 0.79%. These are worldwide searches for English-language branded terms.
Follow Little Passports vs Snap Circuits and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Little Passports or Snap Circuits?
Compare the science kits people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Snap Circuits, Little Passports. The figures are in the table below the chart.
View monthly share of search table
| Month | National Geographic | KiwiCo | Snap Circuits | Little Passports | Thames & Kosmos | MEL Science |
|---|---|---|---|---|---|---|
| Oct 2025 | 86.4% | 9.5% | 2.9% | 0.47% | 0.38% | 0.38% |
| Nov 2025 | 77.6% | 15.6% | 4.7% | 0.77% | 0.77% | 0.51% |
| Dec 2025 | 73% | 17.8% | 6.6% | 0.88% | 1.1% | 0.72% |
| Jan 2026 | 87.7% | 7.9% | 2.9% | 0.58% | 0.47% | 0.39% |
| Feb 2026 | 89.9% | 6.7% | 2.4% | 0.4% | 0.32% | 0.32% |
| Mar 2026 | 89.9% | 6.7% | 2.4% | 0.32% | 0.27% | 0.4% |
| Apr 2026 | 86.4% | 9.5% | 2.8% | 0.38% | 0.38% | 0.46% |
| May 2026 | 86.5% | 9.5% | 2.8% | 0.38% | 0.38% | 0.38% |
| Jun 2026 | 83.8% | 11.3% | 3.4% | 0.44% | 0.55% | 0.55% |
| Jul 2026 | 81% | 13.3% | 4% | 0.65% | 0.65% | 0.43% |
| Aug 2026 | 80.6% | 13.3% | 4% | 0.79% | 0.79% | 0.53% |
| Sep 2026 | — | — | — | — | — | — |
How has the Little Passports and Snap Circuits comparison changed over the last 12 months?
3 findings
- Snap Circuits was ahead of Little Passports in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Little Passports’ estimated Share of Search among science kits worldwide moved from 0.47% to 0.79%, and its estimated monthly branded searches held steady at 5.4K.
- Across the 11 months ending August 2026, Snap Circuits’ estimated Share of Search among science kits worldwide moved from 2.9% to 4%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for science kits worldwide in August 2026?
1 change
Estimated monthly branded searches for Snap Circuits worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Little Passports’ and Snap Circuits’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Little Passports
1 branded search term
- little passports
Snap Circuits
1 branded search term
- snap circuits
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.