Snap Circuits vs Thames & Kosmos:Which is more popular by branded search?
In August 2026, Snap Circuits had more branded searches than Thames & Kosmos among science kits worldwide. Snap Circuits was estimated to have 27.1K branded searches compared to Thames & Kosmos’ 5.4K, and held a 4% Share of Search versus Thames & Kosmos’ 0.79%. These are worldwide searches for English-language branded terms.
Follow Snap Circuits vs Thames & Kosmos and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Snap Circuits or Thames & Kosmos?
Compare the science kits people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Snap Circuits, Thames & Kosmos. The figures are in the table below the chart.
View monthly share of search table
| Month | National Geographic | KiwiCo | Snap Circuits | Little Passports | Thames & Kosmos | MEL Science |
|---|---|---|---|---|---|---|
| Oct 2025 | 86.4% | 9.5% | 2.9% | 0.47% | 0.38% | 0.38% |
| Nov 2025 | 77.6% | 15.6% | 4.7% | 0.77% | 0.77% | 0.51% |
| Dec 2025 | 73% | 17.8% | 6.6% | 0.88% | 1.1% | 0.72% |
| Jan 2026 | 87.7% | 7.9% | 2.9% | 0.58% | 0.47% | 0.39% |
| Feb 2026 | 89.9% | 6.7% | 2.4% | 0.4% | 0.32% | 0.32% |
| Mar 2026 | 89.9% | 6.7% | 2.4% | 0.32% | 0.27% | 0.4% |
| Apr 2026 | 86.4% | 9.5% | 2.8% | 0.38% | 0.38% | 0.46% |
| May 2026 | 86.5% | 9.5% | 2.8% | 0.38% | 0.38% | 0.38% |
| Jun 2026 | 83.8% | 11.3% | 3.4% | 0.44% | 0.55% | 0.55% |
| Jul 2026 | 81% | 13.3% | 4% | 0.65% | 0.65% | 0.43% |
| Aug 2026 | 80.6% | 13.3% | 4% | 0.79% | 0.79% | 0.53% |
| Sep 2026 | — | — | — | — | — | — |
How has the Snap Circuits and Thames & Kosmos comparison changed over the last 12 months?
3 findings
- Snap Circuits was ahead of Thames & Kosmos in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Snap Circuits’ estimated Share of Search among science kits worldwide moved from 2.9% to 4%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 11 months ending August 2026, Thames & Kosmos’ estimated Share of Search among science kits worldwide moved from 0.38% to 0.79%, and its estimated monthly branded searches moved from 4.4K to 5.4K.
How did search popularity change for science kits worldwide in August 2026?
2 changes
Estimated monthly branded searches for Thames & Kosmos worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.
Estimated monthly branded searches for Snap Circuits worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Snap Circuits’ and Thames & Kosmos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Snap Circuits
1 branded search term
- snap circuits
Thames & Kosmos
1 branded search term
- thames and kosmos
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.