Berg vs Step2:Which is searched more?
In August 2026, Step2 had more branded searches than Berg among ride on toys worldwide. Step2 was estimated to have 49.5K branded searches compared to Berg’s 2.9K, and held a 15% Share of Search versus Berg’s 0.88%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Berg or Step2?
Compare the ride on toys people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Step2, Berg. The figures are in the table below the chart.
View monthly share of search table
| Month | Step2 | Berg |
|---|---|---|
| Oct 2025 | 12.6% | 0.9% |
| Nov 2025 | 11.6% | 0.68% |
| Dec 2025 | 11.1% | 0.79% |
| Jan 2026 | 13.1% | 0.95% |
| Feb 2026 | 13.9% | 1% |
| Mar 2026 | 15% | 1.3% |
| Apr 2026 | 16.8% | 1.2% |
| May 2026 | 15.9% | 0.95% |
| Jun 2026 | 15.5% | 1.1% |
| Jul 2026 | 15.1% | 0.89% |
| Aug 2026 | 15% | 0.88% |
| Sep 2026 | — | — |
How has the Berg and Step2 comparison changed over the last 12 months?
3 findings
- Step2 was ahead of Berg in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Berg’s estimated Share of Search among ride on toys worldwide moved from 0.9% to 0.88%, and its estimated monthly branded searches held steady at 2.9K.
- Across the 11 months ending August 2026, Step2’s estimated Share of Search among ride on toys worldwide moved from 12.6% to 15%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
How did search popularity change for ride on toys worldwide in August 2026?
1 change
Step2’s estimated Share of Search among ride on toys worldwide has lost ground for 3 months in a row, from 15.9% to 15% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Berg’s and Step2’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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