Keter vs Shire:Which is more popular by branded search?
In August 2026, Shire had more branded searches than Keter among log store brands worldwide. Shire was estimated to have 90.5K branded searches compared to Keter’s 74K, and held a 44.3% Share of Search versus Keter’s 36.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Keter or Shire?
Compare the log store brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Shire, Keter. The figures are in the table below the chart.
View monthly share of search table
| Month | Shire | Keter | Forest Garden | Charles Bentley | Arbor Garden | Rowlinson |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.9% | 34.7% | 10.4% | 1.7% | 0.92% | 0.5% |
| Nov 2025 | 51.7% | 34.5% | 10.3% | 2.1% | 0.91% | 0.5% |
| Dec 2025 | 56.7% | 31% | 9.3% | 1.8% | 0.81% | 0.45% |
| Jan 2026 | 50% | 33.4% | 10% | 5.5% | 0.72% | 0.49% |
| Feb 2026 | 45.4% | 37.1% | 11.1% | 5% | 0.8% | 0.61% |
| Mar 2026 | 41.7% | 41.7% | 10.2% | 4.6% | 1.1% | 0.6% |
| Apr 2026 | 38.3% | 46.6% | 9.4% | 4.2% | 1% | 0.55% |
| May 2026 | 37.1% | 45% | 11.1% | 5% | 1.2% | 0.66% |
| Jun 2026 | 35.8% | 43.7% | 13.1% | 5.8% | 0.92% | 0.63% |
| Jul 2026 | 44.9% | 36.7% | 11% | 6% | 0.79% | 0.64% |
| Aug 2026 | 44.3% | 36.3% | 10.9% | 7.3% | 0.78% | 0.49% |
| Sep 2026 | — | — | — | — | — | — |
How has the Keter and Shire comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Keter took it in April 2026, Shire took it in July 2026.
- Across the 11 months ending August 2026, Keter’s estimated Share of Search among log store brands worldwide moved from 34.7% to 36.3%, and its estimated monthly branded searches moved from 60.5K to 74K.
- Across the 11 months ending August 2026, Shire’s estimated Share of Search among log store brands worldwide moved from 51.9% to 44.3%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for log store brands worldwide in August 2026?
2 changes
In August 2026, Shire lost estimated Share of Search among log store brands worldwide, from 44.9% to 44.3%.
Keter’s estimated Share of Search among log store brands worldwide has lost ground for 3 months in a row, from 45% to 36.3% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Keter’s and Shire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.