Keter vs Whitmor:Which is more popular by branded search?
In August 2026, Keter had more branded searches than Whitmor among shelving worldwide. Keter was estimated to have 74K branded searches compared to Whitmor’s 18.1K, and held a 0.13% Share of Search versus Whitmor’s 0.03%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Keter or Whitmor?
Compare the shelving people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Keter, Whitmor. The figures are in the table below the chart.
View monthly share of search table
| Month | IKEA | FlexiSpot | Songmics | Keter | ClosetMaid | Whitmor |
|---|---|---|---|---|---|---|
| Oct 2025 | 99.2% | 0.44% | 0.13% | 0.11% | 0.05% | 0.03% |
| Nov 2025 | 99% | 0.64% | 0.16% | 0.11% | 0.05% | 0.03% |
| Dec 2025 | 99.1% | 0.55% | 0.16% | 0.09% | 0.05% | 0.03% |
| Jan 2026 | 99.1% | 0.55% | 0.16% | 0.11% | 0.06% | 0.03% |
| Feb 2026 | 99.1% | 0.54% | 0.16% | 0.13% | 0.06% | 0.03% |
| Mar 2026 | 99% | 0.58% | 0.16% | 0.2% | 0.06% | 0.04% |
| Apr 2026 | 98.9% | 0.58% | 0.16% | 0.24% | 0.06% | 0.03% |
| May 2026 | 98.9% | 0.58% | 0.16% | 0.24% | 0.06% | 0.03% |
| Jun 2026 | 98.9% | 0.67% | 0.16% | 0.2% | 0.06% | 0.03% |
| Jul 2026 | 98.9% | 0.65% | 0.16% | 0.16% | 0.06% | 0.03% |
| Aug 2026 | 99.1% | 0.55% | 0.16% | 0.13% | 0.06% | 0.03% |
| Sep 2026 | — | — | — | — | — | — |
How has the Keter and Whitmor comparison changed over the last 12 months?
3 findings
- Keter was ahead of Whitmor in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Keter’s estimated Share of Search among shelving worldwide moved from 0.11% to 0.13%, and its estimated monthly branded searches moved from 60.5K to 74K.
- Across the 11 months ending August 2026, Whitmor’s estimated Share of Search among shelving worldwide held steady at 0.03%, and its estimated monthly branded searches held steady at 18.1K.
How each brand is measured
Brandwave collects information about searches that people make online using Keter’s and Whitmor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.