Bestway vs Step2:Which is searched more?
In September 2026, Bestway had more branded searches than Step2 among kids play equipment brands worldwide. Bestway was estimated to have 165K branded searches compared to Step2’s 60.5K, and held a 28.1% Share of Search versus Step2’s 10.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bestway or Step2?
Compare the kids play equipment brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bestway, Step2. The figures are in the table below the chart.
View monthly share of search table
| Month | Bestway | Little Tikes | Intex | Keter | Step2 | Plum | Gonge | TP Toys |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.4% | 27.4% | 22.3% | 12.3% | 8.2% | 0.83% | 0.89% | 0.59% |
| Nov 2025 | 25.2% | 30.8% | 20.5% | 11.3% | 9.2% | 1.1% | 1% | 0.82% |
| Dec 2025 | 34.7% | 28.5% | 19% | 8.5% | 7% | 0.83% | 0.93% | 0.62% |
| Jan 2026 | 33.7% | 22.5% | 22.5% | 12.4% | 6.8% | 0.78% | 0.74% | 0.74% |
| Feb 2026 | 29.3% | 23.9% | 23.9% | 13.1% | 7.2% | 0.86% | 0.78% | 0.96% |
| Mar 2026 | 27.6% | 22.6% | 22.6% | 15.1% | 8.3% | 1.6% | 0.6% | 1.7% |
| Apr 2026 | 23.6% | 19.3% | 28.7% | 15.7% | 8.6% | 1.9% | 0.41% | 1.7% |
| May 2026 | 29.3% | 16% | 35.8% | 10.7% | 5.9% | 1.1% | 0.28% | 0.96% |
| Jun 2026 | 34.8% | 10.4% | 42.5% | 7% | 3.8% | 0.69% | 0.22% | 0.63% |
| Jul 2026 | 36.3% | 13.3% | 36.3% | 7.3% | 4.9% | 0.79% | 0.29% | 0.8% |
| Aug 2026 | 32.2% | 17.6% | 32.2% | 9.7% | 6.5% | 0.82% | 0.38% | 0.71% |
| Sep 2026 | 28.1% | 28.1% | 18.7% | 12.6% | 10.3% | 1% | 0.61% | 0.61% |
How has the Bestway and Step2 comparison changed over the last 12 months?
3 findings
- Bestway was ahead of Step2 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bestway’s estimated Share of Search among kids play equipment brands worldwide moved from 27.4% to 28.1%, and its estimated monthly branded searches moved from 135K to 165K.
- Across the 12 months ending September 2026, Step2’s estimated Share of Search among kids play equipment brands worldwide moved from 8.2% to 10.3%, and its estimated monthly branded searches moved from 40.5K to 60.5K.
How did search popularity change for kids play equipment brands worldwide in September 2026?
2 changes
In September 2026, Step2 gained estimated Share of Search among kids play equipment brands worldwide, from 6.5% to 10.3%.
In September 2026, Bestway lost estimated Share of Search among kids play equipment brands worldwide, from 32.2% to 28.1%.
Other head-to-heads among kids play equipment brands
How each brand is measured
Brandwave collects information about searches that people make online using Bestway’s and Step2’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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