Backyard Discovery vs Gorilla Playsets:Which is more popular?
In September 2026, Backyard Discovery had more branded searches than Gorilla Playsets among playset brands worldwide. Backyard Discovery had about 22,200 branded searches, while Gorilla Playsets had 8,100. Backyard Discovery made up 9% of all playset brand searches we track, and Gorilla Playsets accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about playset brands, Backyard Discovery appeared in all five answers and Gorilla Playsets in four. Backyard Discovery was mentioned before Gorilla Playsets in every answer.
Who do people search for more?
Backyard Discovery, about 3 searches for every 1 for Gorilla Playsets
Who does AI mention more?
Backyard Discovery, mentioned in every answer we collected
Who does AI recommend more?
Backyard Discovery, named ahead of Gorilla Playsets in every answer
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Top playset brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Backyard Discovery appeared in all five answers. Gorilla Playsets was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Backyard Discovery was listed before Gorilla Playsets in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Backyard Discovery5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
KidKraft4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gorilla Playsets4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lifetime2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Rainbow Play Systems2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Little Tikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about playset brands
5 answers
Asked ChatGPT
“Which playset brand should I buy?”
Asked ChatGPT
“What are the best playset brands?”
Asked ChatGPT
“What's the best playset brand for a backyard?”
Searched Google, AI Overview
“wooden playset”
Searched Google, AI Overview
“backyard playset”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Backyard Discovery or Gorilla Playsets more popular in search?
This chart shows how often people search Google for Backyard Discovery and Gorilla Playsets by name. Each line represents a brand's share of searches for all six playset brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Backyard Discovery, Gorilla Playsets. The figures are in the table below the chart.
View monthly share of searches table
| Month | Little Tikes | Backyard Discovery | KidKraft | Lifetime | Rainbow Play Systems | Gorilla Playsets |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.2% | 7.8% | 11.7% | 11.7% | 6.4% | 4.3% |
| Nov 2025 | 60.8% | 6.7% | 14.9% | 6.7% | 5.5% | 5.5% |
| Dec 2025 | 64.6% | 7.1% | 15.9% | 3.9% | 4.7% | 3.9% |
| Jan 2026 | 59.4% | 9.8% | 12% | 8% | 6.5% | 4.4% |
| Feb 2026 | 57.3% | 11.6% | 9.4% | 7.7% | 7.7% | 6.3% |
| Mar 2026 | 45.9% | 16.8% | 11.3% | 7.6% | 9.2% | 9.2% |
| Apr 2026 | 45.2% | 16.6% | 11.1% | 9.1% | 9.1% | 9.1% |
| May 2026 | 49.4% | 18.1% | 8.1% | 8.1% | 8.1% | 8.1% |
| Jun 2026 | 50.9% | 15.3% | 8.4% | 10.2% | 8.4% | 6.8% |
| Jul 2026 | 55.6% | 13.6% | 9.1% | 9.1% | 7.5% | 5% |
| Aug 2026 | 58% | 11.7% | 7.8% | 9.5% | 7.8% | 5.2% |
| Sep 2026 | 67% | 9% | 7.3% | 7.3% | 6% | 3.3% |
How has the Backyard Discovery and Gorilla Playsets comparison changed over the last 12 months?
3 findings
- Backyard Discovery was ahead of Gorilla Playsets in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Backyard Discovery’s share of searches among playset brands worldwide moved from 7.8% to 9%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
- Across the 12 months ending September 2026, Gorilla Playsets’ share of searches among playset brands worldwide moved from 4.3% to 3.3%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for playset brands worldwide in September 2026?
2 changes
In September 2026, Backyard Discovery lost share of searches among playset brands worldwide, from 11.7% to 9%.
In September 2026, Gorilla Playsets lost share of searches among playset brands worldwide, from 5.2% to 3.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Backyard Discovery’s and Gorilla Playsets’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Backyard Discovery
1 branded search term
- backyard discovery
Gorilla Playsets
1 branded search term
- gorilla playsets
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