Kuretake vs Sharpie:Which is more popular?
In October 2026, Kuretake had more branded searches than Sharpie among brush pen brands worldwide. Kuretake had about 6,600 branded searches, while Sharpie had 210. Kuretake made up 17.1% of all brush pen brand searches we track, and Sharpie accounted for 0.54%. When we asked ChatGPT and Google AI Overviews about brush pen brands, Kuretake appeared in two of the five answers and Sharpie in none.
Who do people search for more?
Kuretake, about 31 searches for every 1 for Sharpie
Who does AI mention more?
Kuretake, mentioned in 2 of 5 answers, Sharpie in 0
Who does AI recommend more?
Kuretake, the only one of the two named
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Top brush pen brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kuretake was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Sharpie did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Tombow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Pentel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Kuretake2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Faber-Castell2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sakura1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ecoline0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Arteza0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sharpie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about brush pen brands
5 answers
Asked ChatGPT
“What are the best brush pens for lettering?”
Asked ChatGPT
“Which brush pens should I buy for calligraphy?”
Asked ChatGPT
“What's the best brush pen for beginners?”
Searched Google, AI Overview
“brush pens”
Searched Google, AI Overview
“calligraphy pens”
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Kuretake or Sharpie more popular in search?
This chart shows how often people search Google for Kuretake and Sharpie by name. Each line represents a brand's share of searches for all eight brush pen brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Kuretake, Sharpie. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tombow | Pentel | Kuretake | Ecoline | Faber-Castell | Arteza | Sakura | Sharpie |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 40.1% | 24.2% | 19.8% | 8.8% | 4.6% | 0.95% | 0.95% | 0.51% |
| Dec 2025 | 48.6% | 19.6% | 16% | 8.7% | 4.7% | 0.95% | 0.95% | 0.51% |
| Jan 2026 | 38.4% | 33.9% | 15.2% | 6.8% | 3.6% | 0.73% | 0.9% | 0.49% |
| Feb 2026 | 43.7% | 25.2% | 16.8% | 7.4% | 4.1% | 0.99% | 1.2% | 0.66% |
| Mar 2026 | 44.6% | 25% | 16.6% | 7.3% | 4% | 0.81% | 0.98% | 0.66% |
| Apr 2026 | 41.7% | 24.1% | 19.7% | 7.2% | 4.8% | 0.95% | 0.95% | 0.63% |
| May 2026 | 45.9% | 22.7% | 18.5% | 6.7% | 3.6% | 0.9% | 1.1% | 0.59% |
| Jun 2026 | 49.9% | 20.1% | 16.4% | 7.3% | 4% | 0.79% | 0.97% | 0.52% |
| Jul 2026 | 52.5% | 21.3% | 14.2% | 6.3% | 3.4% | 0.84% | 1% | 0.45% |
| Aug 2026 | 48.9% | 23.6% | 15.7% | 5.7% | 3.8% | 0.76% | 0.93% | 0.5% |
| Sep 2026 | 39.4% | 27.9% | 18.6% | 6.8% | 4.5% | 1.1% | 1.4% | 0.48% |
| Oct 2026 | 43.3% | 25.7% | 17.1% | 7.5% | 4.2% | 0.83% | 0.83% | 0.54% |
Sharpie sells other things too, so only its searches that name this product count here, like “sharpie brush pen”.
How has branded search for Kuretake and Sharpie changed worldwide over the last 12 months?
3 findings
- Kuretake was ahead of Sharpie in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Kuretake’s share of searches among brush pen brands worldwide moved from 19.8% to 17.1%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
- Across the 12 months ending October 2026, Sharpie’s share of searches among brush pen brands worldwide moved from 0.51% to 0.54%, and its estimated monthly branded searches held steady at 210.
How did search popularity change for brush pen brands worldwide in October 2026?
1 change
In October 2026, Kuretake lost share of searches among brush pen brands worldwide, from 18.6% to 17.1%.
How are Kuretake’s and Sharpie’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kuretake’s and Sharpie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among brush pen brands
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