Brandwave

How popular isPentel?

In October 2026, people searched for Pentel by name about 73,700 times worldwide, a 5.9% increase from the previous year. These searches made up 25.7% of all global brush pen brand searches, placing Pentel second out of eight brands. When we asked both ChatGPT and Google AI Overviews about brush pen brands, Pentel appeared in four of the five answers and was the second most recommended of the eight.

Search and AI answers in October 2026

Pentel is the second most searched of 8 competitors and the second most recommended in the AI answers we collected.

  1. TombowShare of searches 43.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. PentelShare of searches 25.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. KuretakeShare of searches 17.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. EcolineShare of searches 7.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Faber-CastellShare of searches 4.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

+3 more

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Top brush pen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pentel was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Pentel is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tombow1st
  2. Pentel2nd
  3. Faber-Castell3rd
  4. Kuretake4th
  5. Sakura5th
  6. Ecoline–
  7. Arteza–
  8. Sharpie–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tombow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pentel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kuretake2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Faber-Castell2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sakura1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ecoline0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arteza0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sharpie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about brush pen brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

How often do people search for Pentel compared with other brush pen brands worldwide?

Pentel against brush pen brands worldwide, by month

Share of searches by month for Tombow, Pentel, Kuretake, Ecoline, Faber-Castell. The figures are in the table below the chart.

View monthly share of searches table
MonthTombowPentelKuretakeEcolineFaber-CastellArtezaSakuraSharpie
Nov 202540.1%24.2%19.8%8.8%4.6%0.95%0.95%0.51%
Dec 202548.6%19.6%16%8.7%4.7%0.95%0.95%0.51%
Jan 202638.4%33.9%15.2%6.8%3.6%0.73%0.9%0.49%
Feb 202643.7%25.2%16.8%7.4%4.1%0.99%1.2%0.66%
Mar 202644.6%25%16.6%7.3%4%0.81%0.98%0.66%
Apr 202641.7%24.1%19.7%7.2%4.8%0.95%0.95%0.63%
May 202645.9%22.7%18.5%6.7%3.6%0.9%1.1%0.59%
Jun 202649.9%20.1%16.4%7.3%4%0.79%0.97%0.52%
Jul 202652.5%21.3%14.2%6.3%3.4%0.84%1%0.45%
Aug 202648.9%23.6%15.7%5.7%3.8%0.76%0.93%0.5%
Sep 202639.4%27.9%18.6%6.8%4.5%1.1%1.4%0.48%
Oct 202643.3%25.7%17.1%7.5%4.2%0.83%0.83%0.54%

  1. 1.Tombow

    43.3%

    Held 1st. 16.7K estimated branded searches, +19.3% vs prior month. Share +3.9 points.

  2. 2.Pentel

    25.7%

    Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share -2.2 points.

  3. 3.Kuretake

    17.1%

    Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share -1.5 points.

  4. 4.Ecoline

    7.5%

    Held 4th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.8 points.

  5. 5.Faber-Castell

    4.2%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share -0.4 points.

  6. 6.Arteza

    0.83%

    Moved from 7th to 6th. 320 estimated branded searches, -17.9% vs prior month. Share -0.3 points.

  7. 7.Sakura

    0.83%

    Moved from 6th to 7th. 320 estimated branded searches, -33.3% vs prior month. Share -0.5 points.

  8. 8.Sharpie

    0.54%

    Held 8th. 210 estimated branded searches, +23.5% vs prior month. Share +0.1 points.

Pentel, Faber-Castell and Sharpie sell other things too, so only their searches that name this product count here, like “pentel brush pen”.

Compare popularity between Pentel and its closest rivals

Every comparison with Pentel

27 comparisons

How has branded search demand for Pentel changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Pentel worldwide rose from 69.6K to 73.7K.
  • Across the 12 months ending October 2026, Pentel’s share of searches among brush pen brands worldwide increased from 24.2% to 25.7%.
  • Across the 12 months ending October 2026, Pentel’s share of searches among brush pen brands worldwide peaked at 33.9% in January 2026 and was lowest at 19.6% in December 2025.

How did search popularity change for brush pen brands worldwide in October 2026?

6 changes

  1. In October 2026, Tombow gained share of searches among brush pen brands worldwide, from 39.4% to 43.3%.

  2. In October 2026, Ecoline gained share of searches among brush pen brands worldwide, from 6.8% to 7.5%.

  3. In October 2026, Pentel lost share of searches among brush pen brands worldwide, from 27.9% to 25.7%.

  4. In October 2026, Kuretake lost share of searches among brush pen brands worldwide, from 18.6% to 17.1%.

  5. In October 2026, Sakura lost share of searches among brush pen brands worldwide, from 1.4% to 0.83%.

  6. In October 2026, Arteza rose from 7th to 6th among brush pen brands worldwide.

How are Pentel’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Pentel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • pentel
  • pentel brush pen
  • pentel mechanical pencil
  • pentel pencil

Do you work for Pentel? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Pentel compete?

Pentel is ranked by how often people search for it in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Art supply brands7th of 154.9%Show ranking
Pen brands7th of 106.3%Show ranking
Pencils brands5th of 67%Show ranking
Brush pen brands2nd of 825.7%Shown above
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Is Pentel your brand?

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