Daniel Smith vs Pentel:Which is more popular?
In September 2026, Pentel had more branded searches than Daniel Smith among art supply brands worldwide. Pentel had about 49,500 branded searches, while Daniel Smith had 12,100. Pentel made up 3.7% of all art supply brand searches we track, and Daniel Smith accounted for 0.91%. When we asked ChatGPT and Google AI Overviews about art supply brands, Daniel Smith appeared in two of the five answers and Pentel in none.
Who do people search for more?
Pentel, about 4 searches for every 1 for Daniel Smith
Who does AI mention more?
Daniel Smith, mentioned in 2 of 5 answers, Pentel in 0
Who does AI recommend more?
Daniel Smith, the only one of the two named
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Top art supply brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Daniel Smith was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Pentel did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Faber-Castell1st
Prismacolor2nd
Winsor & Newton3rd
Caran d’Ache4th
Liquitex5th- Daniel Smith6th
Staedtler7th
Copic8th
Sakura9th- +5 more
- Pentel–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Faber-Castell5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Prismacolor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Caran d’Ache3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Winsor & Newton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Liquitex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Crayola2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ohuhu2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Staedtler2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Daniel Smith2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pentel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about art supply brands
5 answers
Asked ChatGPT
“Which art supply brand should I buy?”
Asked ChatGPT
“What are the best art supply brands?”
Asked ChatGPT
“What's the best art supply brand for everyday drawing?”
Searched Google, AI Overview
“art supply brands”
Searched Google, AI Overview
“best art supplies”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Daniel Smith or Pentel more popular in search?
This chart shows how often people search Google for Daniel Smith and Pentel by name. Each line represents a brand's share of searches for all 15 art supply brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Pentel, Daniel Smith. The figures are in the table below the chart.
View monthly share of searches table
| Month | Faber-Castell | Crayola | Ohuhu | Caran d’Ache | Posca | Prismacolor | Staedtler | Pentel | Winsor & Newton | Sakura | Copic | Derwent | Liquitex | Daniel Smith | Arteza |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.8% | 14.6% | 9.8% | 8% | 12% | 5.4% | 6.6% | 3.6% | 3.6% | 2.4% | 2.9% | 2% | 1.3% | 0.88% | <0.01% |
| Nov 2025 | 24.9% | 13.6% | 13.6% | 9.1% | 13.6% | 5% | 5% | 3.3% | 3.3% | 2.3% | 2.7% | 1.5% | 1% | 1% | <0.01% |
| Dec 2025 | 23.2% | 12.7% | 12.7% | 10.4% | 15.5% | 4.7% | 4.7% | 3.1% | 3.8% | 3.1% | 2.6% | 1.4% | 1.1% | 0.93% | <0.01% |
| Jan 2026 | 31.3% | 11.5% | 11.5% | 7.7% | 9.4% | 5.2% | 6.3% | 4.2% | 3.4% | 2.9% | 2.8% | 1.5% | 1.3% | 1% | <0.01% |
| Feb 2026 | 29.5% | 13.2% | 10.8% | 7.2% | 10.8% | 5.9% | 5.9% | 4% | 3.2% | 3.2% | 2.6% | 1.4% | 1.2% | 0.97% | <0.01% |
| Mar 2026 | 24.4% | 16.3% | 11% | 7.3% | 11% | 4.9% | 6% | 4.9% | 4% | 3.2% | 2.7% | 1.8% | 1.2% | 1.2% | <0.01% |
| Apr 2026 | 25.1% | 16.7% | 11.2% | 7.5% | 11.2% | 5% | 5% | 4.1% | 4.1% | 3.3% | 2.8% | 1.5% | 1.2% | 1% | <0.01% |
| May 2026 | 25% | 16.7% | 11.2% | 7.5% | 11.2% | 5% | 5% | 4.1% | 4.1% | 3.3% | 2.7% | 1.8% | 1.2% | 1% | <0.01% |
| Jun 2026 | 22% | 17.9% | 12.1% | 8.1% | 9.8% | 4.4% | 5.4% | 4.4% | 4.4% | 4.2% | 3% | 1.6% | 1.6% | 1.1% | <0.01% |
| Jul 2026 | 24.5% | 16.4% | 13.5% | 7.4% | 9% | 6% | 4.9% | 4% | 3.3% | 4.6% | 2.7% | 1.5% | 1.2% | 0.99% | <0.01% |
| Aug 2026 | 30.4% | 16.6% | 9.1% | 7.4% | 7.4% | 7.4% | 5% | 3.3% | 3.3% | 4.6% | 2.2% | 1.2% | 1% | 0.82% | <0.01% |
| Sep 2026 | 27.7% | 15.1% | 12.4% | 8.3% | 8.3% | 5.6% | 5.6% | 3.7% | 3.7% | 3.6% | 2.5% | 1.4% | 1.1% | 0.91% | <0.01% |
How has the Daniel Smith and Pentel comparison changed over the last 12 months?
3 findings
- Pentel was ahead of Daniel Smith in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Daniel Smith’s share of searches among art supply brands worldwide moved from 0.88% to 0.91%, and its estimated monthly branded searches held steady at 12.1K.
- Across the 12 months ending September 2026, Pentel’s share of searches among art supply brands worldwide moved from 3.6% to 3.7%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for art supply brands worldwide in September 2026?
1 change
In September 2026, Pentel rose from 9th to 8th among art supply brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Daniel Smith’s and Pentel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Daniel Smith
1 branded search term
- daniel smith watercolor
Pentel
1 branded search term
- pentel
Other head-to-heads among art supply brands
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