Brandwave

Copic vs Pentel:Which is searched more?

In September 2026, Pentel had more branded searches than Copic among art supply brands worldwide. Pentel was estimated to have 49.5K branded searches compared to Copic’s 33.1K, and held a 5.5% Share of Search versus Copic’s 3.7%. These are worldwide searches for English-language branded terms.

Share of Search among art supply brands worldwide in September 2026Which is more popular in search, Copic or Pentel?
Copic3.7%33.1K searches
vs
Pentel5.5%49.5K searches

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Which is more popular in search, Copic or Pentel?

Compare the art supply brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Copic and Pentel among art supply brands worldwide, by month

Share of Search by month for Pentel, Copic. The figures are in the table below the chart.

View monthly share of search table
MonthFaber-CastellCrayolaPoscaPrismacolorPentelWinsor & NewtonCopicDerwent
Oct 202537.8%20.6%16.9%7.6%5.1%5.1%4.2%2.8%
Nov 202536.6%20%20%7.4%4.9%4.9%4%2.2%
Dec 202534.7%18.9%23.2%7%4.7%5.7%3.8%2.1%
Jan 202645.1%16.6%13.5%7.4%6.1%5%4.1%2.2%
Feb 202641.7%18.7%15.3%8.4%5.6%4.6%3.7%2%
Mar 202634.9%23.3%15.6%7%7%5.7%3.8%2.6%
Apr 202635.5%23.7%15.9%7.1%5.8%5.8%3.9%2.1%
May 202635.3%23.6%15.8%7.1%5.8%5.8%3.9%2.6%
Jun 202632.5%26.6%14.5%6.5%6.5%6.5%4.4%2.4%
Jul 202636.4%24.3%13.3%8.9%6%4.9%4%2.2%
Aug 202642.2%23.1%10.3%10.3%4.6%4.6%3.1%1.7%
Sep 202640.7%22.3%12.2%8.2%5.5%5.5%3.7%2%

How has the Copic and Pentel comparison changed over the last 12 months?

  • Pentel was ahead of Copic in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Copic’s estimated Share of Search among art supply brands worldwide moved from 4.2% to 3.7%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, Pentel’s estimated Share of Search among art supply brands worldwide moved from 5.1% to 5.5%, and its estimated monthly branded searches held steady at 49.5K.

How did search popularity change for art supply brands worldwide in September 2026?

  1. In September 2026, Pentel gained estimated Share of Search among art supply brands worldwide, from 4.6% to 5.5%.

  2. In September 2026, Copic gained estimated Share of Search among art supply brands worldwide, from 3.1% to 3.7%.

Other head-to-heads among art supply brands

How each brand is measured

Brandwave collects information about searches that people make online using Copic’s and Pentel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Copic

1 branded search term

  • copic

Pentel

1 branded search term

  • pentel

How the Brand Demand Index is measured

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