Caran d’Ache vs Pentel:Which is more popular?
In September 2026, Caran d’Ache had more branded searches than Pentel among art supply brands worldwide. Caran d’Ache had about 110,000 branded searches, while Pentel had 49,500. Caran d’Ache made up 8.3% of all art supply brand searches we track, and Pentel accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about art supply brands, Caran d’Ache appeared in three of the five answers and Pentel in none.
Who do people search for more?
Caran d’Ache, about 2 searches for every 1 for Pentel
Who does AI mention more?
Caran d’Ache, mentioned in 3 of 5 answers, Pentel in 0
Who does AI recommend more?
Caran d’Ache, the only one of the two named
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Top art supply brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Caran d’Ache was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Pentel did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Faber-Castell1st
Prismacolor2nd
Winsor & Newton3rd- Caran d’Ache4th
Liquitex5th
Daniel Smith6th
Staedtler7th
Copic8th
Sakura9th- +5 more
Pentel–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Faber-Castell5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Prismacolor5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Caran d’Ache3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Winsor & Newton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Liquitex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Crayola2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ohuhu2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Staedtler2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sakura2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pentel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about art supply brands
5 answers
Asked ChatGPT
“Which art supply brand should I buy?”
Asked ChatGPT
“What are the best art supply brands?”
Asked ChatGPT
“What's the best art supply brand for everyday drawing?”
Searched Google, AI Overview
“art supply brands”
Searched Google, AI Overview
“best art supplies”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Caran d’Ache or Pentel more popular in search?
This chart shows how often people search Google for Caran d’Ache and Pentel by name. Each line represents a brand's share of searches for all 15 art supply brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Caran d’Ache, Pentel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Faber-Castell | Crayola | Ohuhu | Caran d’Ache | Posca | Prismacolor | Staedtler | Pentel | Winsor & Newton | Sakura | Copic | Derwent | Liquitex | Daniel Smith | Arteza |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.8% | 14.6% | 9.8% | 8% | 12% | 5.4% | 6.6% | 3.6% | 3.6% | 2.4% | 2.9% | 2% | 1.3% | 0.88% | <0.01% |
| Nov 2025 | 24.9% | 13.6% | 13.6% | 9.1% | 13.6% | 5% | 5% | 3.3% | 3.3% | 2.3% | 2.7% | 1.5% | 1% | 1% | <0.01% |
| Dec 2025 | 23.2% | 12.7% | 12.7% | 10.4% | 15.5% | 4.7% | 4.7% | 3.1% | 3.8% | 3.1% | 2.6% | 1.4% | 1.1% | 0.93% | <0.01% |
| Jan 2026 | 31.3% | 11.5% | 11.5% | 7.7% | 9.4% | 5.2% | 6.3% | 4.2% | 3.4% | 2.9% | 2.8% | 1.5% | 1.3% | 1% | <0.01% |
| Feb 2026 | 29.5% | 13.2% | 10.8% | 7.2% | 10.8% | 5.9% | 5.9% | 4% | 3.2% | 3.2% | 2.6% | 1.4% | 1.2% | 0.97% | <0.01% |
| Mar 2026 | 24.4% | 16.3% | 11% | 7.3% | 11% | 4.9% | 6% | 4.9% | 4% | 3.2% | 2.7% | 1.8% | 1.2% | 1.2% | <0.01% |
| Apr 2026 | 25.1% | 16.7% | 11.2% | 7.5% | 11.2% | 5% | 5% | 4.1% | 4.1% | 3.3% | 2.8% | 1.5% | 1.2% | 1% | <0.01% |
| May 2026 | 25% | 16.7% | 11.2% | 7.5% | 11.2% | 5% | 5% | 4.1% | 4.1% | 3.3% | 2.7% | 1.8% | 1.2% | 1% | <0.01% |
| Jun 2026 | 22% | 17.9% | 12.1% | 8.1% | 9.8% | 4.4% | 5.4% | 4.4% | 4.4% | 4.2% | 3% | 1.6% | 1.6% | 1.1% | <0.01% |
| Jul 2026 | 24.5% | 16.4% | 13.5% | 7.4% | 9% | 6% | 4.9% | 4% | 3.3% | 4.6% | 2.7% | 1.5% | 1.2% | 0.99% | <0.01% |
| Aug 2026 | 30.4% | 16.6% | 9.1% | 7.4% | 7.4% | 7.4% | 5% | 3.3% | 3.3% | 4.6% | 2.2% | 1.2% | 1% | 0.82% | <0.01% |
| Sep 2026 | 27.7% | 15.1% | 12.4% | 8.3% | 8.3% | 5.6% | 5.6% | 3.7% | 3.7% | 3.6% | 2.5% | 1.4% | 1.1% | 0.91% | <0.01% |
How has the Caran d’Ache and Pentel comparison changed over the last 12 months?
3 findings
- Caran d’Ache was ahead of Pentel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Caran d’Ache’s share of searches among art supply brands worldwide moved from 8% to 8.3%, and its estimated monthly branded searches held steady at 110K.
- Across the 12 months ending September 2026, Pentel’s share of searches among art supply brands worldwide moved from 3.6% to 3.7%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for art supply brands worldwide in September 2026?
2 changes
In September 2026, Caran d’Ache gained share of searches among art supply brands worldwide, from 7.4% to 8.3%.
In September 2026, Pentel rose from 9th to 8th among art supply brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Caran d’Ache’s and Pentel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Caran d’Ache
1 branded search term
- caran d ache
Pentel
1 branded search term
- pentel
Other head-to-heads among art supply brands
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