Derwent vs Pentel:Which is searched more?
In September 2026, Pentel had more branded searches than Derwent among art supply brands worldwide. Pentel was estimated to have 49.5K branded searches compared to Derwent’s 18.1K, and held a 5.5% Share of Search versus Derwent’s 2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Derwent or Pentel?
Compare the art supply brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pentel, Derwent. The figures are in the table below the chart.
View monthly share of search table
| Month | Faber-Castell | Crayola | Posca | Prismacolor | Pentel | Winsor & Newton | Copic | Derwent |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 20.6% | 16.9% | 7.6% | 5.1% | 5.1% | 4.2% | 2.8% |
| Nov 2025 | 36.6% | 20% | 20% | 7.4% | 4.9% | 4.9% | 4% | 2.2% |
| Dec 2025 | 34.7% | 18.9% | 23.2% | 7% | 4.7% | 5.7% | 3.8% | 2.1% |
| Jan 2026 | 45.1% | 16.6% | 13.5% | 7.4% | 6.1% | 5% | 4.1% | 2.2% |
| Feb 2026 | 41.7% | 18.7% | 15.3% | 8.4% | 5.6% | 4.6% | 3.7% | 2% |
| Mar 2026 | 34.9% | 23.3% | 15.6% | 7% | 7% | 5.7% | 3.8% | 2.6% |
| Apr 2026 | 35.5% | 23.7% | 15.9% | 7.1% | 5.8% | 5.8% | 3.9% | 2.1% |
| May 2026 | 35.3% | 23.6% | 15.8% | 7.1% | 5.8% | 5.8% | 3.9% | 2.6% |
| Jun 2026 | 32.5% | 26.6% | 14.5% | 6.5% | 6.5% | 6.5% | 4.4% | 2.4% |
| Jul 2026 | 36.4% | 24.3% | 13.3% | 8.9% | 6% | 4.9% | 4% | 2.2% |
| Aug 2026 | 42.2% | 23.1% | 10.3% | 10.3% | 4.6% | 4.6% | 3.1% | 1.7% |
| Sep 2026 | 40.7% | 22.3% | 12.2% | 8.2% | 5.5% | 5.5% | 3.7% | 2% |
How has the Derwent and Pentel comparison changed over the last 12 months?
3 findings
- Pentel was ahead of Derwent in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Derwent’s estimated Share of Search among art supply brands worldwide moved from 2.8% to 2%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 12 months ending September 2026, Pentel’s estimated Share of Search among art supply brands worldwide moved from 5.1% to 5.5%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for art supply brands worldwide in September 2026?
2 changes
In September 2026, Pentel gained estimated Share of Search among art supply brands worldwide, from 4.6% to 5.5%.
Estimated monthly branded searches for Derwent worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.
Other head-to-heads among art supply brands
How each brand is measured
Brandwave collects information about searches that people make online using Derwent’s and Pentel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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