Brandwave

How popular isPilot in search?

In August 2026, there were an estimated 270K branded searches for Pilot worldwide which is up 22.7% over the last 11 months. Pilot holds 68.3% estimated Share of Search among pens worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Pilot68.3%
  2. Lamy15.3%
  3. Cross12.5%
  4. uni-ball3.7%
  5. Zebra0.15%
  6. PARKER0.05%
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Which pens compete with Pilot?

Pilot against pens worldwide, by month

Share of Search by month for Pilot, Lamy, Cross, uni-ball. The figures are in the table below the chart.

View monthly share of search table
MonthPilotLamyCrossuni-ballZebraPARKER
Oct 202565.8%14.8%14.8%4.4%0.1%0.05%
Nov 202563.7%14.3%17.5%4.3%0.09%0.03%
Dec 202559.5%16.4%20%4%0.09%0.02%
Jan 202665.8%14.8%14.8%4.4%0.12%0.04%
Feb 202665.2%14.7%14.7%5.4%0.09%0.03%
Mar 202665.1%14.7%14.7%5.4%0.09%0.09%
Apr 202667.6%12.4%15.2%4.5%0.08%0.08%
May 202667.6%12.5%15.2%4.5%0.1%0.05%
Jun 202668.2%12.6%15.3%3.8%0.08%0.07%
Jul 202668.3%15.3%12.5%3.7%0.08%0.04%
Aug 202668.3%15.3%12.5%3.7%0.15%0.05%
Sep 2026——————

  1. 1.Pilot

    68.3%

    Held 1st. 270K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Lamy

    15.3%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Cross

    12.5%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.uni-ball

    3.7%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Zebra

    0.15%

    Held 5th. 590 estimated branded searches, +84.4% vs prior month. Share +0.1 points.

  6. 6.PARKER

    0.05%

    Held 6th. 210 estimated branded searches, +23.5% vs prior month. Share 0 points.

Compare search popularity between Pilot and its closest rivals

How has branded search demand for Pilot changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Pilot worldwide rose from 220K to 270K.
  • Across the 11 months ending August 2026, Pilot’s estimated Share of Search among pens worldwide increased from 65.8% to 68.3%.
  • Across the 11 months ending August 2026, Pilot’s estimated Share of Search among pens worldwide peaked at 68.3% in July 2026 and was lowest at 59.5% in December 2025.

How did search popularity change for pens worldwide in August 2026?

  1. uni-ball’s estimated Share of Search among pens worldwide has lost ground for 3 months in a row, from 4.5% to 3.7% in August 2026.

  2. Estimated monthly branded searches for Zebra worldwide rose 84.4% over 11 measured months, from 320 to 590 in August 2026.

  3. Estimated monthly branded searches for PARKER worldwide rose 23.5% over 11 measured months, from 170 to 210 in August 2026.

  4. Estimated monthly branded searches for Pilot worldwide rose 22.7% over 11 measured months, from 220K to 270K in August 2026.

  5. Estimated monthly branded searches for Lamy worldwide rose 22.2% over 11 measured months, from 49.5K to 60.5K in August 2026.

Where does Pilot compete?

Pilot is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Stationery1st of 632.9%Show ranking
Pens1st of 668.3%Shown above

How is Pilot measured?

Brandwave collects information about searches that people make online using Pilot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • pilot pen
  • pilot pens

Do you work for Pilot? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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