Brandwave

How popular isFaber-Castell in search?

In September 2026, there were an estimated 368K branded searches for Faber-Castell worldwide which held steady over the last 12 months. Faber-Castell holds 44.4% estimated Share of Search among ballpoint pen brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Faber-Castell44.4%
  2. Parker36.3%
  3. Cross6%
  4. Lamy6%
  5. Pilot4.6%
  6. Muji2.7%
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Which ballpoint pen brands compete with Faber-Castell?

Faber-Castell against ballpoint pen brands worldwide, by month

Share of Search by month for Faber-Castell, Parker, Cross, Lamy, Pilot, Muji. The figures are in the table below the chart.

View monthly share of search table
MonthFaber-CastellParkerCrossLamyPilotMuji
Oct 202551.3%28%6.9%6.9%4.4%2.5%
Nov 202550.1%27.4%8.2%6.7%4.5%3%
Dec 202544.7%29.9%9%7.4%6.3%2.7%
Jan 202655.5%24.8%6.1%6.1%4.7%2.7%
Feb 202650.8%27.8%6.8%6.8%5.2%2.5%
Mar 202645.6%30.5%7.5%7.5%4.7%4.1%
Apr 202648.5%26.6%8%6.5%6.8%3.6%
May 202648.5%26.6%8%6.5%6.8%3.6%
Jun 202642.3%34.5%8.5%7%4.7%3.1%
Jul 202642.3%34.5%7%8.5%4.6%3.1%
Aug 202651.5%28.1%5.7%6.9%5.3%2.5%
Sep 202644.4%36.3%6%6%4.6%2.7%

  1. 1.Faber-Castell

    44.4%

    Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -7 points.

  2. 2.Parker

    36.3%

    Held 2nd. 301K estimated branded searches, +22.4% vs prior month. Share +8.2 points.

  3. 3.Cross

    6%

    Moved from 4th to 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Lamy

    6%

    Moved from 3rd to 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  5. 5.Pilot

    4.6%

    Held 5th. 38K estimated branded searches, -17.7% vs prior month. Share -0.7 points.

  6. 6.Muji

    2.7%

    Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Faber-Castell and its closest rivals

Every comparison with Faber-Castell

How has branded search demand for Faber-Castell changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Faber-Castell worldwide held steady at 368K.
  • Across the 12 months ending September 2026, Faber-Castell’s estimated Share of Search among ballpoint pen brands worldwide decreased from 51.3% to 44.4%.
  • Across the 12 months ending September 2026, Faber-Castell’s estimated Share of Search among ballpoint pen brands worldwide peaked at 55.5% in January 2026 and was lowest at 42.3% in June 2026.

How did search popularity change for ballpoint pen brands worldwide in September 2026?

  1. In September 2026, Parker gained estimated Share of Search among ballpoint pen brands worldwide, from 28.1% to 36.3%.

  2. In September 2026, Faber-Castell lost estimated Share of Search among ballpoint pen brands worldwide, from 51.5% to 44.4%.

  3. In September 2026, Lamy lost estimated Share of Search among ballpoint pen brands worldwide, from 6.9% to 6%.

  4. In September 2026, Pilot lost estimated Share of Search among ballpoint pen brands worldwide, from 5.3% to 4.6%.

  5. In September 2026, Cross rose from 4th to 3rd among ballpoint pen brands worldwide.

  6. Estimated monthly branded searches for Muji worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

Where does Faber-Castell compete?

Faber-Castell is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Pen brands2nd of 537.4%Show ranking
Art supply brands1st of 840.7%Show ranking
Ballpoint pen brands1st of 644.4%Shown above
Watercolor pencils brands1st of 650.1%Show ranking
Colored pencils brands1st of 462.7%Show ranking
Art supplies1st of 667.8%Show ranking
Watercolor brands1st of 388.1%Show ranking

How is Faber-Castell measured?

Brandwave collects information about searches that people make online using Faber-Castell’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • faber castell

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How the Brand Demand Index is measured

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