Brandwave

How popular isParker in search?

In September 2026, there were an estimated 301K branded searches for Parker worldwide which is up 49.8% over the last 12 months. Parker holds 36.3% estimated Share of Search among ballpoint pen brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Faber-Castell44.4%
  2. Parker36.3%
  3. Cross6%
  4. Lamy6%
  5. Pilot4.6%
  6. Muji2.7%
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Which ballpoint pen brands compete with Parker?

Parker against ballpoint pen brands worldwide, by month

Share of Search by month for Faber-Castell, Parker, Cross, Lamy, Pilot, Muji. The figures are in the table below the chart.

View monthly share of search table
MonthFaber-CastellParkerCrossLamyPilotMuji
Oct 202551.3%28%6.9%6.9%4.4%2.5%
Nov 202550.1%27.4%8.2%6.7%4.5%3%
Dec 202544.7%29.9%9%7.4%6.3%2.7%
Jan 202655.5%24.8%6.1%6.1%4.7%2.7%
Feb 202650.8%27.8%6.8%6.8%5.2%2.5%
Mar 202645.6%30.5%7.5%7.5%4.7%4.1%
Apr 202648.5%26.6%8%6.5%6.8%3.6%
May 202648.5%26.6%8%6.5%6.8%3.6%
Jun 202642.3%34.5%8.5%7%4.7%3.1%
Jul 202642.3%34.5%7%8.5%4.6%3.1%
Aug 202651.5%28.1%5.7%6.9%5.3%2.5%
Sep 202644.4%36.3%6%6%4.6%2.7%

  1. 1.Faber-Castell

    44.4%

    Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -7 points.

  2. 2.Parker

    36.3%

    Held 2nd. 301K estimated branded searches, +22.4% vs prior month. Share +8.2 points.

  3. 3.Cross

    6%

    Moved from 4th to 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Lamy

    6%

    Moved from 3rd to 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  5. 5.Pilot

    4.6%

    Held 5th. 38K estimated branded searches, -17.7% vs prior month. Share -0.7 points.

  6. 6.Muji

    2.7%

    Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Parker and its closest rivals

Every comparison with Parker

How has branded search demand for Parker changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Parker worldwide rose from 201K to 301K.
  • Across the 12 months ending September 2026, Parker’s estimated Share of Search among ballpoint pen brands worldwide increased from 28% to 36.3%.
  • Across the 12 months ending September 2026, Parker’s estimated Share of Search among ballpoint pen brands worldwide peaked at 36.3% in September 2026 and was lowest at 24.8% in January 2026.

How did search popularity change for ballpoint pen brands worldwide in September 2026?

  1. In September 2026, Parker gained estimated Share of Search among ballpoint pen brands worldwide, from 28.1% to 36.3%.

  2. In September 2026, Faber-Castell lost estimated Share of Search among ballpoint pen brands worldwide, from 51.5% to 44.4%.

  3. In September 2026, Lamy lost estimated Share of Search among ballpoint pen brands worldwide, from 6.9% to 6%.

  4. In September 2026, Pilot lost estimated Share of Search among ballpoint pen brands worldwide, from 5.3% to 4.6%.

  5. In September 2026, Cross rose from 4th to 3rd among ballpoint pen brands worldwide.

  6. Estimated monthly branded searches for Muji worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

Where does Parker compete?

Parker is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Ballpoint pen brands2nd of 636.3%Shown above
Pens1st of 652.2%Show ranking
Fountain pen brands1st of 377.5%Show ranking

How is Parker measured?

Brandwave collects information about searches that people make online using Parker’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • parker pen

How the Brand Demand Index is measured

Who owns Parker?

Parker is owned by Newell Brands. Brandwave does not track any other brands owned by Newell Brands.

Do you work for Parker? To request corrections or removal please contact us via our support page and we will be happy to assist.

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