Brandwave

Ballpoint Pen brands:Which are searched most?

Hugo Boss and Pilot share the highest estimated Share of Search among ballpoint Pen brands worldwide, at 38.8% in September 2026. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Hugo Boss38.8%
  2. Pilot38.8%
  3. Faber-Castell14.3%
  4. Blue3.4%
  5. Cross1.9%
  6. Lamy1.9%
  7. Muji0.86%
  8. PARKER<0.01%

Follow ballpoint Pen brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the ballpoint pen brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among ballpoint Pen brands worldwide, by month

Share of Search by month for Hugo Boss, Pilot, Faber-Castell, Blue. The figures are in the table below the chart.

View monthly share of search table
MonthHugo BossPilotFaber-CastellBlueCrossLamyMujiPARKER
Oct 202545.3%36.8%11.1%3.3%1.5%1.5%0.55%<0.01%
Nov 202552.9%28.9%10.6%3.7%1.7%1.4%0.64%<0.01%
Dec 202552.5%28.7%10.6%3.8%2.1%1.7%0.64%<0.01%
Jan 202643.8%35.6%13.1%3.9%1.4%1.4%0.65%<0.01%
Feb 202638.6%38.6%14.2%4.2%1.9%1.9%0.7%<0.01%
Mar 202644.3%36.3%10.9%3.9%1.8%1.8%0.98%0.01%
Apr 202639.9%39.9%12%3.7%2%1.6%0.89%0.01%
May 202647.9%32.3%11.8%3.5%1.9%1.6%0.87%<0.01%
Jun 202649.1%33.1%9.9%3.6%2%1.6%0.73%<0.01%
Jul 202639.4%39.4%11.9%4.1%1.9%2.4%0.87%<0.01%
Aug 202637.2%37.2%16.7%4%1.8%2.2%0.82%<0.01%
Sep 202638.8%38.8%14.3%3.4%1.9%1.9%0.86%<0.01%

This month’s ranking, September 2026

  1. 1.Hugo Boss

    38.8%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +1.6 points.

  2. 2.Pilot

    38.8%

    Held 2nd. 1M estimated branded searches, 0% vs prior month. Share +1.6 points.

  3. 3.Faber-Castell

    14.3%

    Held 3rd. 368K estimated branded searches, -18.2% vs prior month. Share -2.4 points.

  4. 4.Blue

    3.4%

    Held 4th. 88.8K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  5. 5.Cross

    1.9%

    Moved from 6th to 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Lamy

    1.9%

    Moved from 5th to 6th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  7. 7.Muji

    0.86%

    Held 7th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.PARKER

    <0.01%

    Held 8th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among ballpoint Pen brands worldwide?

Hugo Boss and Pilot share the highest estimated Share of Search among ballpoint Pen brands worldwide, at 38.8% in September 2026.

Global ballpoint Pen brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Hugo Boss45.3% → 38.8%52.9%Nov 202537.2%Aug 20261st
Pilot36.8% → 38.8%39.9%Apr 202628.7%Dec 20252nd
Faber-Castell11.1% → 14.3%16.7%Aug 20269.9%Jun 20263rd
Blue3.3% → 3.4%4.2%Feb 20263.3%Oct 20254th
Cross1.5% → 1.9%2.1%Dec 20251.4%Jan 20265th
Lamy1.5% → 1.9%2.4%Jul 20261.4%Nov 20256th
Muji0.55% → 0.86%0.98%Mar 20260.55%Oct 20257th
PARKER<0.01%0.01%Mar 2026<0.01%Dec 20258th

Each finding as a sentence

  • Across the 12 months ending September 2026, Hugo Boss’ estimated Share of Search among ballpoint Pen brands worldwide decreased from 45.3% to 38.8%.
  • Across the 12 months ending September 2026, Pilot’s estimated Share of Search among ballpoint Pen brands worldwide increased from 36.8% to 38.8%.
  • Across the 12 months ending September 2026, Faber-Castell’s estimated Share of Search among ballpoint Pen brands worldwide increased from 11.1% to 14.3%.
  • Across the 12 months ending September 2026, Hugo Boss’ estimated Share of Search among ballpoint Pen brands worldwide peaked at 52.9% in November 2025 and was lowest at 37.2% in August 2026.
  • Across the 12 months ending September 2026, Pilot’s estimated Share of Search among ballpoint Pen brands worldwide peaked at 39.9% in April 2026 and was lowest at 28.7% in December 2025.
  • Across the 12 months ending September 2026, Faber-Castell’s estimated Share of Search among ballpoint Pen brands worldwide peaked at 16.7% in August 2026 and was lowest at 9.9% in June 2026.
  • Across the 12 months ending September 2026, Blue, Cross, Lamy, Muji and PARKER held steady: their estimated Share of Search among ballpoint Pen brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for ballpoint Pen brands worldwide in September 2026?

  1. In September 2026, Hugo Boss gained estimated Share of Search among ballpoint Pen brands worldwide, from 37.2% to 38.8%.

  2. In September 2026, Pilot gained estimated Share of Search among ballpoint Pen brands worldwide, from 37.2% to 38.8%.

  3. In September 2026, Faber-Castell lost estimated Share of Search among ballpoint Pen brands worldwide, from 16.7% to 14.3%.

  4. In September 2026, Blue lost estimated Share of Search among ballpoint Pen brands worldwide, from 4% to 3.4%.

  5. In September 2026, Cross rose from 6th to 5th among ballpoint Pen brands worldwide.

  6. In September 2026, Lamy fell from 5th to 6th among ballpoint Pen brands worldwide.

  7. Estimated monthly branded searches for PARKER worldwide rose 23.5% over 12 measured months, from 170 to 210 in September 2026.

  8. Estimated monthly branded searches for Muji worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free