How popular isMuji in search?
In September 2026, there were an estimated 22.2K branded searches for Muji worldwide which is up 22.7% over the last 12 months. Muji holds 2.7% estimated Share of Search among ballpoint pen brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Faber-Castell44.4%
Parker36.3%
Cross6%
Lamy6%
Pilot4.6%- Muji2.7%
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Which ballpoint pen brands compete with Muji?
Share of Search by month for Faber-Castell, Parker, Cross, Lamy, Pilot, Muji. The figures are in the table below the chart.
View monthly share of search table
| Month | Faber-Castell | Parker | Cross | Lamy | Pilot | Muji |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.3% | 28% | 6.9% | 6.9% | 4.4% | 2.5% |
| Nov 2025 | 50.1% | 27.4% | 8.2% | 6.7% | 4.5% | 3% |
| Dec 2025 | 44.7% | 29.9% | 9% | 7.4% | 6.3% | 2.7% |
| Jan 2026 | 55.5% | 24.8% | 6.1% | 6.1% | 4.7% | 2.7% |
| Feb 2026 | 50.8% | 27.8% | 6.8% | 6.8% | 5.2% | 2.5% |
| Mar 2026 | 45.6% | 30.5% | 7.5% | 7.5% | 4.7% | 4.1% |
| Apr 2026 | 48.5% | 26.6% | 8% | 6.5% | 6.8% | 3.6% |
| May 2026 | 48.5% | 26.6% | 8% | 6.5% | 6.8% | 3.6% |
| Jun 2026 | 42.3% | 34.5% | 8.5% | 7% | 4.7% | 3.1% |
| Jul 2026 | 42.3% | 34.5% | 7% | 8.5% | 4.6% | 3.1% |
| Aug 2026 | 51.5% | 28.1% | 5.7% | 6.9% | 5.3% | 2.5% |
| Sep 2026 | 44.4% | 36.3% | 6% | 6% | 4.6% | 2.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.4% | 368K | -18.2% | -7 points | |
| 2, held 2nd | 36.3% | 301K | +22.4% | +8.2 points | |
| 3, moved from 4th to 3rd | 6% | 49.5K | 0% | +0.3 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 6% | 49.5K | -18.2% | -0.9 pointsmoved from 3rd to 4th | |
| 5, held 5th | 4.6% | 38K | -17.7% | -0.7 points | |
| 6, held 6th | 2.7% | 22.2K | 0% | +0.1 points |
44.4%
Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share -7 points.
2.
36.3%
Held 2nd. 301K estimated branded searches, +22.4% vs prior month. Share +8.2 points.
3.
Cross6%
Moved from 4th to 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +0.3 points.
4.
Lamy6%
Moved from 3rd to 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.9 points.
5.
Pilot4.6%
Held 5th. 38K estimated branded searches, -17.7% vs prior month. Share -0.7 points.
6.Muji
2.7%
Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Muji and its closest rivals
Every comparison with Muji
21 comparisons
- Bath & Body Works vs Muji
- Brabantia vs Muji
- Cross vs Muji
- Diptyque vs Muji
- Faber-Castell vs Muji
- H&M Home vs Muji
- IKEA vs Muji
- Iris Ohyama vs Muji
- Joseph Joseph vs Muji
- Keter vs Muji
- Lamy vs Muji
- Muji vs Parker
- Muji vs Pilot
- Muji vs Society6
- Muji vs Yankee Candle
- Muji vs Zara Home
- Curver vs Muji
- Muji vs Neom
- Muji vs Vitruvi
- Amara vs Muji
- Muji vs Wham
How has branded search demand for Muji changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Muji worldwide rose from 18.1K to 22.2K.
- Across the 12 months ending September 2026, Muji’s estimated Share of Search among ballpoint pen brands worldwide peaked at 4.1% in March 2026 and was lowest at 2.5% in February 2026.
How did search popularity change for ballpoint pen brands worldwide in September 2026?
6 changes
In September 2026, Parker gained estimated Share of Search among ballpoint pen brands worldwide, from 28.1% to 36.3%.
In September 2026, Faber-Castell lost estimated Share of Search among ballpoint pen brands worldwide, from 51.5% to 44.4%.
In September 2026, Lamy lost estimated Share of Search among ballpoint pen brands worldwide, from 6.9% to 6%.
In September 2026, Pilot lost estimated Share of Search among ballpoint pen brands worldwide, from 5.3% to 4.6%.
In September 2026, Cross rose from 4th to 3rd among ballpoint pen brands worldwide.
Estimated monthly branded searches for Muji worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.
Where does Muji compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Cushion brands | 5th of 6 | 0.04% | Show ranking |
| Diffuser brands | 4th of 6 | 0.29% | Show ranking |
| Ballpoint pen brands | 6th of 6 | 2.7% | Shown above |
| Laundry baskets | 4th of 6 | 7.8% | Show ranking |
| Storage baskets | 4th of 6 | 9% | Show ranking |
How is Muji measured?
Brandwave collects information about searches that people make online using Muji’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- muji store
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Is Muji your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.