Brandwave

Lamy vs Muji:Which is searched more?

In September 2026, Lamy had more branded searches than Muji among ballpoint pen brands worldwide. Lamy was estimated to have 49.5K branded searches compared to Muji’s 22.2K, and held a 9.4% Share of Search versus Muji’s 4.2%. These are worldwide searches for English-language branded terms.

Share of Search among ballpoint pen brands worldwide in September 2026Which is more popular in search, Lamy or Muji?
Lamy9.4%49.5K searches
vs
Muji4.2%22.2K searches

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Which is more popular in search, Lamy or Muji?

Compare the ballpoint pen brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Lamy and Muji among ballpoint pen brands worldwide, by month

Share of Search by month for Lamy, Muji. The figures are in the table below the chart.

View monthly share of search table
MonthFaber-CastellCrossLamyPilotMujiPARKER
Oct 202571.2%9.6%9.6%6.1%3.5%0.03%
Nov 202569%11.3%9.3%6.2%4.2%0.02%
Dec 202563.8%12.8%10.5%9%3.9%0.02%
Jan 202673.8%8.1%8.1%6.3%3.6%0.02%
Feb 202670.3%9.5%9.5%7.3%3.5%0.02%
Mar 202665.6%10.8%10.8%6.8%5.9%0.07%
Apr 202666.1%10.9%8.9%9.3%4.9%0.06%
May 202666.1%10.9%8.9%9.3%4.9%0.04%
Jun 202664.5%13%10.6%7.1%4.7%0.06%
Jul 202664.5%10.6%13%7.1%4.8%0.04%
Aug 202671.6%7.9%9.6%7.3%3.5%0.03%
Sep 202669.8%9.4%9.4%7.2%4.2%0.04%

How has the Lamy and Muji comparison changed over the last 12 months?

  • Lamy was ahead of Muji in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Lamy’s estimated Share of Search among ballpoint pen brands worldwide moved from 9.6% to 9.4%, and its estimated monthly branded searches held steady at 49.5K.
  • Across the 12 months ending September 2026, Muji’s estimated Share of Search among ballpoint pen brands worldwide moved from 3.5% to 4.2%, and its estimated monthly branded searches moved from 18.1K to 22.2K.

How did search popularity change for ballpoint pen brands worldwide in September 2026?

  1. In September 2026, Cross overtook Lamy to rank 2nd among ballpoint pen brands worldwide, with 9.4% estimated Share of Search.

  2. In September 2026, Muji gained estimated Share of Search among ballpoint pen brands worldwide, from 3.5% to 4.2%.

Other head-to-heads among ballpoint pen brands

How each brand is measured

Brandwave collects information about searches that people make online using Lamy’s and Muji’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lamy

1 branded search term

  • lamy pen

Muji

1 branded search term

  • muji store

How the Brand Demand Index is measured

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