Cross vs Pilot:Which is searched more?
In September 2026, Cross had more branded searches than Pilot among ballpoint pen brands worldwide. Cross was estimated to have 49.5K branded searches compared to Pilot’s 38K, and held a 6% Share of Search versus Pilot’s 4.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Cross or Pilot?
Compare the ballpoint pen brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cross, Pilot. The figures are in the table below the chart.
View monthly share of search table
| Month | Faber-Castell | Parker | Cross | Lamy | Pilot | Muji |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.3% | 28% | 6.9% | 6.9% | 4.4% | 2.5% |
| Nov 2025 | 50.1% | 27.4% | 8.2% | 6.7% | 4.5% | 3% |
| Dec 2025 | 44.7% | 29.9% | 9% | 7.4% | 6.3% | 2.7% |
| Jan 2026 | 55.5% | 24.8% | 6.1% | 6.1% | 4.7% | 2.7% |
| Feb 2026 | 50.8% | 27.8% | 6.8% | 6.8% | 5.2% | 2.5% |
| Mar 2026 | 45.6% | 30.5% | 7.5% | 7.5% | 4.7% | 4.1% |
| Apr 2026 | 48.5% | 26.6% | 8% | 6.5% | 6.8% | 3.6% |
| May 2026 | 48.5% | 26.6% | 8% | 6.5% | 6.8% | 3.6% |
| Jun 2026 | 42.3% | 34.5% | 8.5% | 7% | 4.7% | 3.1% |
| Jul 2026 | 42.3% | 34.5% | 7% | 8.5% | 4.6% | 3.1% |
| Aug 2026 | 51.5% | 28.1% | 5.7% | 6.9% | 5.3% | 2.5% |
| Sep 2026 | 44.4% | 36.3% | 6% | 6% | 4.6% | 2.7% |
How has the Cross and Pilot comparison changed over the last 12 months?
3 findings
- Cross was ahead of Pilot in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cross’ estimated Share of Search among ballpoint pen brands worldwide moved from 6.9% to 6%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending September 2026, Pilot’s estimated Share of Search among ballpoint pen brands worldwide moved from 4.4% to 4.6%, and its estimated monthly branded searches moved from 31.6K to 38K.
How did search popularity change for ballpoint pen brands worldwide in September 2026?
2 changes
In September 2026, Pilot lost estimated Share of Search among ballpoint pen brands worldwide, from 5.3% to 4.6%.
In September 2026, Cross rose from 4th to 3rd among ballpoint pen brands worldwide.
Other head-to-heads among ballpoint pen brands
How each brand is measured
Brandwave collects information about searches that people make online using Cross’ and Pilot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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