How popular isPilot in search?
In September 2026, there were an estimated 1M branded searches for Pilot worldwide which is down 18% over the last 12 months. Pilot holds 38.8% estimated Share of Search among ballpoint Pen brands worldwide and is ranked 2nd of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Pilot compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Ballpoint Pen brands | 2nd of 8 | 38.8% | Shown below |
| Pen brands | 1st of 6 | 48.7% | Show ranking |
| Pen and stationery brands | 1st of 6 | 51.1% | Show ranking |
| Fountain pen brands | 1st of 3 | 95.3% | Show ranking |
Which ballpoint Pen brands compete with Pilot?
Share of Search by month for Hugo Boss, Pilot, Faber-Castell, Blue. The figures are in the table below the chart.
View monthly share of search table
| Month | Hugo Boss | Pilot | Faber-Castell | Blue | Cross | Lamy | Muji | PARKER |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.3% | 36.8% | 11.1% | 3.3% | 1.5% | 1.5% | 0.55% | <0.01% |
| Nov 2025 | 52.9% | 28.9% | 10.6% | 3.7% | 1.7% | 1.4% | 0.64% | <0.01% |
| Dec 2025 | 52.5% | 28.7% | 10.6% | 3.8% | 2.1% | 1.7% | 0.64% | <0.01% |
| Jan 2026 | 43.8% | 35.6% | 13.1% | 3.9% | 1.4% | 1.4% | 0.65% | <0.01% |
| Feb 2026 | 38.6% | 38.6% | 14.2% | 4.2% | 1.9% | 1.9% | 0.7% | <0.01% |
| Mar 2026 | 44.3% | 36.3% | 10.9% | 3.9% | 1.8% | 1.8% | 0.98% | 0.01% |
| Apr 2026 | 39.9% | 39.9% | 12% | 3.7% | 2% | 1.6% | 0.89% | 0.01% |
| May 2026 | 47.9% | 32.3% | 11.8% | 3.5% | 1.9% | 1.6% | 0.87% | <0.01% |
| Jun 2026 | 49.1% | 33.1% | 9.9% | 3.6% | 2% | 1.6% | 0.73% | <0.01% |
| Jul 2026 | 39.4% | 39.4% | 11.9% | 4.1% | 1.9% | 2.4% | 0.87% | <0.01% |
| Aug 2026 | 37.2% | 37.2% | 16.7% | 4% | 1.8% | 2.2% | 0.82% | <0.01% |
| Sep 2026 | 38.8% | 38.8% | 14.3% | 3.4% | 1.9% | 1.9% | 0.86% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.8% | 1M | 0% | +1.6 points | |
| 2, held 2nd | 38.8% | 1M | 0% | +1.6 points | |
| 3, held 3rd | 14.3% | 368K | -18.2% | -2.4 points | |
| 4, held 4th | 3.4% | 88.8K | -18.2% | -0.6 points | |
| 5, moved from 6th to 5th | 1.9% | 49.5K | 0% | +0.1 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 1.9% | 49.5K | -18.2% | -0.3 pointsmoved from 5th to 6th | |
| 7, held 7th | 0.86% | 22.2K | 0% | 0 points | |
| 8, held 8th | <0.01% | 210 | 0% | 0 points |
38.8%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share +1.6 points.
2.
Pilot38.8%
Held 2nd. 1M estimated branded searches, 0% vs prior month. Share +1.6 points.
14.3%
Held 3rd. 368K estimated branded searches, -18.2% vs prior month. Share -2.4 points.
4.
Blue3.4%
Held 4th. 88.8K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
5.
Cross1.9%
Moved from 6th to 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.
Lamy1.9%
Moved from 5th to 6th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
7.Muji
0.86%
Held 7th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
8.
PARKER<0.01%
Held 8th. 210 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Pilot and its closest rivals
How has branded search demand for Pilot changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Pilot worldwide fell from 1.2M to 1M.
- Across the 12 months ending September 2026, Pilot’s estimated Share of Search among ballpoint Pen brands worldwide increased from 36.8% to 38.8%.
- Across the 12 months ending September 2026, Pilot’s estimated Share of Search among ballpoint Pen brands worldwide peaked at 39.9% in April 2026 and was lowest at 28.7% in December 2025.
How did search popularity change for ballpoint Pen brands worldwide in September 2026?
6 changes
In September 2026, Hugo Boss gained estimated Share of Search among ballpoint Pen brands worldwide, from 37.2% to 38.8%.
In September 2026, Pilot gained estimated Share of Search among ballpoint Pen brands worldwide, from 37.2% to 38.8%.
In September 2026, Faber-Castell lost estimated Share of Search among ballpoint Pen brands worldwide, from 16.7% to 14.3%.
In September 2026, Blue lost estimated Share of Search among ballpoint Pen brands worldwide, from 4% to 3.4%.
In September 2026, Cross rose from 6th to 5th among ballpoint Pen brands worldwide.
In September 2026, Lamy fell from 5th to 6th among ballpoint Pen brands worldwide.
How is Pilot measured?
Brandwave collects information about searches that people make online using Pilot’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- pilot
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Is Pilot your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.