How popular isPilot in search?
In September 2026, there were an estimated 1M branded searches for Pilot worldwide which is down 18% over the last 12 months. Pilot holds 95.3% estimated Share of Search among fountain pen brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which fountain pen brands compete with Pilot?
Share of Search by month for Pilot, Lamy. The figures are in the table below the chart.
View monthly share of search table
| Month | Pilot | Lamy | PARKER |
|---|---|---|---|
| Oct 2025 | 96.1% | 3.9% | 0.01% |
| Nov 2025 | 95.3% | 4.7% | <0.01% |
| Dec 2025 | 94.3% | 5.7% | <0.01% |
| Jan 2026 | 96.1% | 3.9% | 0.01% |
| Feb 2026 | 95.3% | 4.7% | 0.01% |
| Mar 2026 | 95.3% | 4.7% | 0.03% |
| Apr 2026 | 96.1% | 3.9% | 0.02% |
| May 2026 | 95.3% | 4.7% | 0.02% |
| Jun 2026 | 95.3% | 4.7% | 0.02% |
| Jul 2026 | 94.3% | 5.7% | 0.02% |
| Aug 2026 | 94.3% | 5.7% | 0.02% |
| Sep 2026 | 95.3% | 4.7% | 0.02% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 95.3% | 1M | 0% | +1 points | |
| 2, held 2nd | 4.7% | 49.5K | -18.2% | -1 points | |
| 3, held 3rd | 0.02% | 210 | 0% | 0 points |
Compare search popularity between Pilot and its closest rivals
Every comparison with Pilot
20 comparisons
- Hugo Boss vs Pilot
- Milwaukee vs Pilot
- DeWalt vs Pilot
- BIC vs Pilot
- Faber-Castell vs Pilot
- Festool vs Pilot
- Moleskine vs Pilot
- Pilot vs Sharpie
- Pilot vs Pilot
- Amana vs Pilot
- Blue vs Pilot
- Pilot vs Staedtler
- Cross vs Pilot
- Lamy vs Pilot
- Muji vs Pilot
- Pilot vs uni-ball
- Cobalt vs Pilot
- Diamond vs Pilot
- Pilot vs Zebra
- PARKER vs Pilot
How has branded search demand for Pilot changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Pilot worldwide fell from 1.2M to 1M.
- Across the 12 months ending September 2026, Pilot’s estimated Share of Search among fountain pen brands worldwide decreased from 96.1% to 95.3%.
- Across the 12 months ending September 2026, Pilot’s estimated Share of Search among fountain pen brands worldwide peaked at 96.1% in January 2026 and was lowest at 94.3% in August 2026.
How did search popularity change for fountain pen brands worldwide in September 2026?
3 changes
In September 2026, Pilot gained estimated Share of Search among fountain pen brands worldwide, from 94.3% to 95.3%.
In September 2026, Lamy lost estimated Share of Search among fountain pen brands worldwide, from 5.7% to 4.7%.
Estimated monthly branded searches for PARKER worldwide rose 23.5% over 12 measured months, from 170 to 210 in September 2026.
Where does Pilot compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Countersink Bit brands | 2nd of 7 | 26% | Show ranking |
| Ballpoint Pen brands | 2nd of 8 | 38.8% | Show ranking |
| Pen brands | 1st of 6 | 48.7% | Show ranking |
| Pen and stationery brands | 1st of 6 | 51.1% | Show ranking |
| Fountain pen brands | 1st of 3 | 95.3% | Shown above |
How is Pilot measured?
Brandwave collects information about searches that people make online using Pilot’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- pilot
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