Pilot vs Sailor:Which is searched more?
In September 2026, Pilot had more branded searches than Sailor among fountain pen brands worldwide. Pilot had about 173,000 branded searches, while Sailor had 12,100. Pilot made up 27.3% of all fountain pen brand searches we track, and Sailor accounted for 1.9%. These are worldwide searches for English-language branded terms.
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Is Pilot or Sailor more popular in search?
Compare the fountain pen brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Pilot, Sailor. The figures are in the table below the chart.
View monthly share of searches table
| Month | Parker | Pilot | Kaweco | Lamy | Montblanc | TWSBI | Sailor | Platinum |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.2% | 29.7% | 8.5% | 10.4% | 3.8% | 3.1% | 1.7% | 0.5% |
| Nov 2025 | 40.8% | 29% | 10% | 10% | 4.5% | 3.7% | 1.3% | 0.59% |
| Dec 2025 | 42.4% | 27.9% | 8.5% | 10.4% | 5.7% | 3.1% | 1.4% | 0.5% |
| Jan 2026 | 39.6% | 29.3% | 9.8% | 9.8% | 5.3% | 3.6% | 2% | 0.71% |
| Feb 2026 | 41% | 30.2% | 8.3% | 10.1% | 4.5% | 3.7% | 1.7% | 0.59% |
| Mar 2026 | 41% | 28.8% | 10.1% | 10.1% | 3.7% | 3.7% | 2% | 0.59% |
| Apr 2026 | 36.7% | 33.9% | 9% | 9% | 4.9% | 4% | 1.8% | 0.65% |
| May 2026 | 36.6% | 33.7% | 9% | 9% | 4.9% | 4% | 2.2% | 0.64% |
| Jun 2026 | 44.1% | 30.1% | 7.3% | 8.9% | 4% | 3.2% | 1.8% | 0.64% |
| Jul 2026 | 43.6% | 29.8% | 7.2% | 10.7% | 3.2% | 3.2% | 1.8% | 0.51% |
| Aug 2026 | 41.3% | 30.4% | 8.3% | 10.2% | 3.7% | 3.7% | 1.7% | 0.6% |
| Sep 2026 | 47.5% | 27.3% | 7.8% | 7.8% | 3.5% | 3.5% | 1.9% | 0.57% |
How has the Pilot and Sailor comparison changed over the last 12 months?
3 findings
- Pilot was ahead of Sailor in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pilot’s share of searches among fountain pen brands worldwide moved from 29.7% to 27.3%, and its estimated monthly branded searches moved from 142K to 173K.
- Across the 12 months ending September 2026, Sailor’s share of searches among fountain pen brands worldwide moved from 1.7% to 1.9%, and its estimated monthly branded searches moved from 8.1K to 12.1K.
How did search popularity change for fountain pen brands worldwide in September 2026?
2 changes
In September 2026, Pilot lost share of searches among fountain pen brands worldwide, from 30.4% to 27.3%.
Estimated monthly branded searches for Sailor worldwide rose 49.4% over 12 measured months, from 8.1K to 12.1K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Pilot’s and Sailor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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