Brandwave

How popular isSailor?

In September 2026, people searched for Sailor by name about 12,100 times worldwide, a 49.4% increase from the previous year. These searches made up 1.9% of all global fountain pen brand searches, placing Sailor seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about fountain pen brands, Sailor appeared in two of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

Sailor is the seventh most searched of 8 competitors and the fourth most recommended in AI answers.

  1. ParkerShare of searches 47.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. PilotShare of searches 27.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. KawecoShare of searches 7.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  4. LamyShare of searches 7.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. SailorShare of searches 1.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top fountain pen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sailor was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sailor is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pilot1st
  2. Lamy2nd
  3. Platinum3rd
  4. Sailor4th
  5. Montblanc5th
  6. TWSBI6th
  7. Kaweco7th
  8. Parker–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pilot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lamy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Platinum4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Montblanc2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TWSBI2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sailor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kaweco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Parker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fountain pen brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which fountain pen brands compete with Sailor?

Sailor against fountain pen brands worldwide, by month

Share of searches by month for Parker, Pilot, Kaweco, Lamy, Montblanc, TWSBI, Sailor. The figures are in the table below the chart.

View monthly share of searches table
MonthParkerPilotKawecoLamyMontblancTWSBISailorPlatinum
Oct 202542.2%29.7%8.5%10.4%3.8%3.1%1.7%0.5%
Nov 202540.8%29%10%10%4.5%3.7%1.3%0.59%
Dec 202542.4%27.9%8.5%10.4%5.7%3.1%1.4%0.5%
Jan 202639.6%29.3%9.8%9.8%5.3%3.6%2%0.71%
Feb 202641%30.2%8.3%10.1%4.5%3.7%1.7%0.59%
Mar 202641%28.8%10.1%10.1%3.7%3.7%2%0.59%
Apr 202636.7%33.9%9%9%4.9%4%1.8%0.65%
May 202636.6%33.7%9%9%4.9%4%2.2%0.64%
Jun 202644.1%30.1%7.3%8.9%4%3.2%1.8%0.64%
Jul 202643.6%29.8%7.2%10.7%3.2%3.2%1.8%0.51%
Aug 202641.3%30.4%8.3%10.2%3.7%3.7%1.7%0.6%
Sep 202647.5%27.3%7.8%7.8%3.5%3.5%1.9%0.57%

  1. 1.Parker

    47.5%

    Held 1st. 301K estimated branded searches, +22.4% vs prior month. Share +6.2 points.

  2. 2.Pilot

    27.3%

    Held 2nd. 173K estimated branded searches, -4.5% vs prior month. Share -3.1 points.

  3. 3.Kaweco

    7.8%

    Moved from 4th to 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Lamy

    7.8%

    Moved from 3rd to 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -2.3 points.

  5. 5.Montblanc

    3.5%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.TWSBI

    3.5%

    Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Sailor

    1.9%

    Held 7th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  8. 8.Platinum

    0.57%

    Held 8th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Sailor and its closest rivals

Every comparison with Sailor

7 comparisons

How has branded search demand for Sailor changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sailor worldwide rose from 8.1K to 12.1K.
  • Across the 12 months ending September 2026, Sailor’s share of searches among fountain pen brands worldwide held steady, from 1.7% to 1.9%.

How did search popularity change for fountain pen brands worldwide in September 2026?

6 changes

  1. In September 2026, Parker gained share of searches among fountain pen brands worldwide, from 41.3% to 47.5%.

  2. In September 2026, Pilot lost share of searches among fountain pen brands worldwide, from 30.4% to 27.3%.

  3. In September 2026, Lamy lost share of searches among fountain pen brands worldwide, from 10.2% to 7.8%.

  4. In September 2026, Kaweco rose from 4th to 3rd among fountain pen brands worldwide.

  5. Estimated monthly branded searches for Platinum worldwide rose 50% over 12 measured months, from 2.4K to 3.6K in September 2026.

  6. Estimated monthly branded searches for TWSBI worldwide rose 50% over 12 measured months, from 14.8K to 22.2K in September 2026.

How are Sailor’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Sailor’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sailor fountain pen

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How the Brand Demand Index is measured

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