Brandwave

How popular isLamy in search?

In September 2026, there were an estimated 49.5K branded searches for Lamy worldwide which held steady over the last 12 months. Lamy holds 12.7% estimated Share of Search among fountain pen brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Parker77.5%
  2. Lamy12.7%
  3. Pilot9.8%
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Which fountain pen brands compete with Lamy?

Lamy against fountain pen brands worldwide, by month

Share of Search by month for Parker, Lamy, Pilot. The figures are in the table below the chart.

View monthly share of search table
MonthParkerLamyPilot
Oct 202571.3%17.5%11.2%
Nov 202570.9%17.5%11.7%
Dec 202568.7%16.9%14.4%
Jan 202669.6%17.1%13.3%
Feb 202669.7%17.2%13.2%
Mar 202671.3%17.6%11.1%
Apr 202666.6%16.4%17%
May 202666.6%16.4%17%
Jun 202674.8%15.1%10.1%
Jul 202672.5%17.8%9.7%
Aug 202669.7%17.2%13.1%
Sep 202677.5%12.7%9.8%

  1. 1.Parker

    77.5%

    Held 1st. 301K estimated branded searches, +22.4% vs prior month. Share +7.7 points.

  2. 2.Lamy

    12.7%

    Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -4.4 points.

  3. 3.Pilot

    9.8%

    Held 3rd. 38K estimated branded searches, -17.7% vs prior month. Share -3.3 points.

Compare search popularity between Lamy and its closest rivals

Every comparison with Lamy

How has branded search demand for Lamy changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Lamy worldwide held steady at 49.5K.
  • Across the 12 months ending September 2026, Lamy’s estimated Share of Search among fountain pen brands worldwide decreased from 17.5% to 12.7%.
  • Across the 12 months ending September 2026, Lamy’s estimated Share of Search among fountain pen brands worldwide peaked at 17.8% in July 2026 and was lowest at 12.7% in September 2026.

How did search popularity change for fountain pen brands worldwide in September 2026?

  1. In September 2026, Parker gained estimated Share of Search among fountain pen brands worldwide, from 69.7% to 77.5%.

  2. In September 2026, Lamy lost estimated Share of Search among fountain pen brands worldwide, from 17.2% to 12.7%.

  3. In September 2026, Pilot lost estimated Share of Search among fountain pen brands worldwide, from 13.1% to 9.8%.

Where does Lamy compete?

Lamy is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Pen brands3rd of 55%Show ranking
Ballpoint pen brands4th of 66%Show ranking
Pens4th of 68.6%Show ranking
Fountain pen brands2nd of 312.7%Shown above

How is Lamy measured?

Brandwave collects information about searches that people make online using Lamy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • lamy pen

Do you work for Lamy? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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