Brandwave

How popular isLamy in search?

In September 2026, there were an estimated 49.5K branded searches for Lamy worldwide which held steady over the last 12 months. Lamy holds 2.4% estimated Share of Search among pen brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Pilot48.7%
  2. BIC24.4%
  3. Faber-Castell17.9%
  4. Pilot6.6%
  5. Lamy2.4%
  6. Zebra0.02%
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Which pen brands compete with Lamy?

Lamy against pen brands worldwide, by month

Share of Search by month for Pilot, BIC, Faber-Castell, Pilot, Lamy. The figures are in the table below the chart.

View monthly share of search table
MonthPilotBICFaber-CastellPilotLamyZebra
Oct 202554.8%21.5%16.5%4.9%2.2%0.01%
Nov 202549.9%23.8%18.3%5.5%2.5%0.02%
Dec 202549.5%23.9%18.2%5.4%3%0.02%
Jan 202652.6%21.2%19.4%4.7%2.1%0.02%
Feb 202651.6%21.2%19%5.7%2.6%0.02%
Mar 202651.6%24.7%15.5%5.7%2.6%0.02%
Apr 202651.8%24.8%15.6%5.7%2.1%0.01%
May 202648.8%24.4%17.9%6.5%2.4%0.02%
Jun 202650.7%24.8%15.2%6.8%2.5%0.02%
Jul 202652.7%21.2%15.9%7.1%3.2%0.02%
Aug 202646.5%23.4%20.9%6.3%2.8%0.03%
Sep 202648.7%24.4%17.9%6.6%2.4%0.02%

  1. 1.Pilot

    48.7%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +2.1 points.

  2. 2.BIC

    24.4%

    Held 2nd. 503K estimated branded searches, 0% vs prior month. Share +1.1 points.

  3. 3.Faber-Castell

    17.9%

    Held 3rd. 368K estimated branded searches, -18.2% vs prior month. Share -3 points.

  4. 4.Pilot

    6.6%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Lamy

    2.4%

    Held 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  6. 6.Zebra

    0.02%

    Held 6th. 320 estimated branded searches, -45.8% vs prior month. Share 0 points.

Compare search popularity between Lamy and its closest rivals

Every comparison with Lamy

How has branded search demand for Lamy changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Lamy worldwide held steady at 49.5K.
  • Across the 12 months ending September 2026, Lamy’s estimated Share of Search among pen brands worldwide peaked at 3.2% in July 2026 and was lowest at 2.1% in April 2026.

How did search popularity change for pen brands worldwide in September 2026?

  1. In September 2026, Pilot gained estimated Share of Search among pen brands worldwide, from 46.5% to 48.7%.

  2. In September 2026, BIC gained estimated Share of Search among pen brands worldwide, from 23.4% to 24.4%.

  3. In September 2026, Faber-Castell lost estimated Share of Search among pen brands worldwide, from 20.9% to 17.9%.

  4. Estimated monthly branded searches for Pilot worldwide rose 22.7% over 12 measured months, from 110K to 135K in September 2026.

Where does Lamy compete?

Lamy is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Ballpoint Pen brands6th of 81.9%Show ranking
Pen brands5th of 62.4%Shown above
Fountain pen brands2nd of 34.7%Show ranking
Pens3rd of 619.9%Show ranking

How is Lamy measured?

Brandwave collects information about searches that people make online using Lamy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • lamy pen

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How the Brand Demand Index is measured

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