Brandwave

How popular isFisher Space Pen?

In October 2026, people searched for Fisher Space Pen by name about 27,100 times worldwide, an 18.1% decrease from the previous year. These searches made up 3.5% of all global pen brand searches, placing Fisher Space Pen eighth out of ten brands. When we asked both ChatGPT and Google AI Overviews about pen brands, Fisher Space Pen did not appear in any of the answers.

Search and AI answers in October 2026

Fisher Space Pen is the eighth most searched of 10 competitors and not named in the AI answers we collected.

  1. ParkerShare of searches 31.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. PilotShare of searches 22%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. BICShare of searches 10.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  4. uni-ballShare of searches 7.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. Fisher Space PenShare of searches 3.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top pen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fisher Space Pen did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pilot1st
  2. uni-ball2nd
  3. Pentel3rd
  4. Zebra4th
  5. Parker5th
  6. Lamy6th
  7. BIC7th
  8. Cross8th
  9. Fisher Space Pen–
  10. Faber-Castell–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pilot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • uni-ball5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pentel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zebra4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lamy3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Parker2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BIC2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cross2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fisher Space Pen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Faber-Castell0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pen brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

How often do people search for Fisher Space Pen compared with other pen brands worldwide?

Fisher Space Pen against pen brands worldwide, by month

Share of searches by month for Parker, Pilot, BIC, uni-ball, Cross, Lamy, Pentel, Fisher Space Pen, Zebra, Faber-Castell. The figures are in the table below the chart.

View monthly share of searches table
MonthParkerPilotBICuni-ballCrossLamyPentelFisher Space PenZebraFaber-Castell
Nov 202529%20.7%8.4%7.2%8.7%7.2%7.2%4.8%3.9%3%
Dec 202532.1%21.1%6.4%6.4%9.6%7.9%6.4%4.3%3.5%2.2%
Jan 202627.5%20.3%8.7%8.3%6.8%6.8%8.3%6.8%3.7%2.9%
Feb 202629.3%21.6%8.9%8.8%7.2%7.2%7.2%3.9%3.2%2.6%
Mar 202628.5%20.1%8.7%8.6%7%7%8.6%4.7%3.8%3%
Apr 202625.8%23.8%9.6%7.7%7.7%6.3%7.7%5.2%3.5%2.6%
May 202626%24%9.7%7.8%7.8%6.4%7.8%4.3%3.5%2.7%
Jun 202631%21.1%8%7.6%7.6%6.2%7.6%5.1%2.8%2.8%
Jul 202632.9%22.4%6.4%6.6%6.6%8.1%6.6%4.4%3%3%
Aug 202630.5%22.5%8.6%7.5%6.1%7.5%6.1%4.1%3.4%3.6%
Sep 202636.4%20.9%8.3%7.3%6%6%6%3.3%3.3%2.7%
Oct 202631.3%22%10.4%7.7%6.3%6.3%6.3%3.5%3.5%2.7%

  1. 1.Parker

    31.3%

    Held 1st. 246K estimated branded searches, -18.3% vs prior month. Share -5 points.

  2. 2.Pilot

    22%

    Held 2nd. 173K estimated branded searches, -0.07% vs prior month. Share +1.1 points.

  3. 3.BIC

    10.4%

    Held 3rd. 81.8K estimated branded searches, +19.8% vs prior month. Share +2.2 points.

  4. 4.uni-ball

    7.7%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Cross

    6.3%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Lamy

    6.3%

    Held 6th. 49.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.Pentel

    6.3%

    Held 7th. 49.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  8. 8.Fisher Space Pen

    3.5%

    Held 8th. 27.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  9. 9.Zebra

    3.5%

    Held 9th. 27.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  10. 10.Faber-Castell

    2.7%

    Held 10th. 21.1K estimated branded searches, -5.4% vs prior month. Share 0 points.

BIC and Faber-Castell sell other things too, so only their searches that name this product count here, like “bic pen”.

Compare popularity between Fisher Space Pen and its closest rivals

Every comparison with Fisher Space Pen

9 comparisons

How has branded search demand for Fisher Space Pen changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Fisher Space Pen worldwide fell from 33.1K to 27.1K.
  • Across the 12 months ending October 2026, Fisher Space Pen’s share of searches among pen brands worldwide decreased from 4.8% to 3.5%.
  • Across the 12 months ending October 2026, Fisher Space Pen’s share of searches among pen brands worldwide peaked at 6.8% in January 2026 and was lowest at 3.3% in September 2026.

How did search popularity change for pen brands worldwide in October 2026?

6 changes

  1. In October 2026, BIC gained share of searches among pen brands worldwide, from 8.3% to 10.4%.

  2. In October 2026, Pilot gained share of searches among pen brands worldwide, from 20.9% to 22%.

  3. In October 2026, Parker lost share of searches among pen brands worldwide, from 36.4% to 31.3%.

  4. Estimated monthly branded searches for uni-ball worldwide rose 22.2% over 12 measured months, from 49.5K to 60.5K in October 2026.

  5. Estimated monthly branded searches for Cross worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in October 2026.

  6. Estimated monthly branded searches for Fisher Space Pen worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in October 2026.

How are Fisher Space Pen’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Fisher Space Pen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fisher space pen

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How the Brand Demand Index is measured

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