Brandwave

Fisher Space Pen vs Pilot:Which is more popular?

In September 2026, Pilot had more branded searches than Fisher Space Pen among ballpoint pen brands worldwide. Pilot had about 173,000 branded searches, while Fisher Space Pen had 27,100. Pilot made up 11.7% of all ballpoint pen brand searches we track, and Fisher Space Pen accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about ballpoint pen brands, Pilot appeared in four of the five answers and Fisher Space Pen in two. Pilot was mentioned before Fisher Space Pen in every answer that named either.

Among ballpoint pen brands worldwide in September 2026

Who do people search for more?

Pilot, about 6 searches for every 1 for Fisher Space Pen

Pilot 173K searchesFisher Space Pen 27.1K searches

Who does AI mention more?

Pilot, mentioned in 4 of 5 answers, Fisher Space Pen in 2

Pilot in 4 of 5Fisher Space Pen in 2 of 5

Who does AI recommend more?

Pilot, named ahead of Fisher Space Pen in 4 of 4 answers

Pilot first in 4Fisher Space Pen never first

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Top ballpoint pen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pilot was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Fisher Space Pen was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Pilot was listed before Fisher Space Pen in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. uni-ball1st
  2. BIC2nd
  3. Parker3rd
  4. Pilot4th
  5. Zebra5th
  6. Fisher Space Pen6th
  7. Cross7th
  8. Lamy8th
  9. Faber-Castell9th
  10. Muji–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BIC5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • uni-ball5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Parker4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pilot4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cross3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zebra3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lamy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fisher Space Pen2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Faber-Castell1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Muji0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ballpoint pen brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Fisher Space Pen or Pilot more popular in search?

This chart shows how often people search Google for Fisher Space Pen and Pilot by name. Each line represents a brand's share of searches for all ten ballpoint pen brands we track, month by month, from English-language searches worldwide.

Fisher Space Pen and Pilot among ballpoint pen brands worldwide, by month

Share of searches by month for Pilot, Fisher Space Pen. The figures are in the table below the chart.

View monthly share of searches table
MonthBICFaber-CastellParkerPilotCrossLamyFisher Space PenZebraMujiuni-ball
Oct 202532.3%27.8%15.2%10.7%3.7%3.7%2%2%1.4%1.1%
Nov 202531.8%27.3%14.9%10.6%4.5%3.7%2.5%2%1.6%1.1%
Dec 202530.5%25.4%17%11.2%5.1%4.2%2.3%1.9%1.5%1%
Jan 202630.4%31%13.8%10.2%3.4%3.4%3.4%1.9%1.5%1%
Feb 202628.6%29.1%15.9%11.7%3.9%3.9%2.1%1.8%1.4%1.4%
Mar 202633.6%23.6%15.7%11.1%3.9%3.9%2.6%2.1%2.1%1.4%
Apr 202634.9%24.5%13.4%12.4%4%3.3%2.7%1.8%1.8%1.2%
May 202631.3%26%14.3%13.2%4.3%3.5%2.3%1.9%1.9%1.3%
Jun 202632.4%22%18%12.3%4.4%3.6%3%1.6%1.6%1.1%
Jul 202628.3%23.5%19.2%13.1%3.9%4.7%2.6%1.7%1.7%1.2%
Aug 202629%29.5%16.1%11.9%3.2%4%2.2%1.8%1.5%0.97%
Sep 202630%25%20.4%11.7%3.4%3.4%1.8%1.8%1.5%1%

How has the Fisher Space Pen and Pilot comparison changed over the last 12 months?

3 findings

How did search popularity change for ballpoint pen brands worldwide in September 2026?

2 changes

  1. Fisher Space Pen’s share of searches among ballpoint pen brands worldwide has lost ground for 3 months in a row, from 3% to 1.8% in September 2026.

  2. Estimated monthly branded searches for Pilot worldwide rose 22.2% over 12 measured months, from 142K to 173K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Fisher Space Pen’s and Pilot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fisher Space Pen

1 branded search term

  • fisher space pen

Pilot

4 branded search terms

  • pilot ballpoint pen
  • pilot fountain pen
  • pilot pen
  • pilot stationery

How the Brand Demand Index is measured

Other head-to-heads among ballpoint pen brands

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