Brandwave

How popular isFisher Space Pen?

In September 2026, people searched for Fisher Space Pen by name about 27,100 times worldwide, about the same as the previous year. These searches made up 1.8% of all global ballpoint pen brand searches, placing Fisher Space Pen seventh out of ten brands. When we asked both ChatGPT and Google AI Overviews about ballpoint pen brands, Fisher Space Pen appeared in two of the five answers and was the sixth most recommended of the ten.

Search and AI answers in September 2026

Fisher Space Pen is the seventh most searched of 10 competitors and the sixth most recommended in AI answers.

  1. BICShare of searches 30%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. Faber-CastellShare of searches 25%Mentioned in 1 of 5 AI answersPlace in AI recommendations 9th
  3. ParkerShare of searches 20.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. PilotShare of searches 11.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. Fisher Space PenShare of searches 1.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top ballpoint pen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fisher Space Pen was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Fisher Space Pen is the sixth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. uni-ball1st
  2. BIC2nd
  3. Parker3rd
  4. Pilot4th
  5. Zebra5th
  6. Fisher Space Pen6th
  7. Cross7th
  8. Lamy8th
  9. Faber-Castell9th
  10. Muji–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BIC5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • uni-ball5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Parker4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pilot4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cross3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zebra3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lamy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fisher Space Pen2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Faber-Castell1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Muji0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ballpoint pen brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which ballpoint pen brands compete with Fisher Space Pen?

Fisher Space Pen against ballpoint pen brands worldwide, by month

Share of searches by month for BIC, Faber-Castell, Parker, Pilot, Cross, Lamy, Fisher Space Pen. The figures are in the table below the chart.

View monthly share of searches table
MonthBICFaber-CastellParkerPilotCrossLamyFisher Space PenZebraMujiuni-ball
Oct 202532.3%27.8%15.2%10.7%3.7%3.7%2%2%1.4%1.1%
Nov 202531.8%27.3%14.9%10.6%4.5%3.7%2.5%2%1.6%1.1%
Dec 202530.5%25.4%17%11.2%5.1%4.2%2.3%1.9%1.5%1%
Jan 202630.4%31%13.8%10.2%3.4%3.4%3.4%1.9%1.5%1%
Feb 202628.6%29.1%15.9%11.7%3.9%3.9%2.1%1.8%1.4%1.4%
Mar 202633.6%23.6%15.7%11.1%3.9%3.9%2.6%2.1%2.1%1.4%
Apr 202634.9%24.5%13.4%12.4%4%3.3%2.7%1.8%1.8%1.2%
May 202631.3%26%14.3%13.2%4.3%3.5%2.3%1.9%1.9%1.3%
Jun 202632.4%22%18%12.3%4.4%3.6%3%1.6%1.6%1.1%
Jul 202628.3%23.5%19.2%13.1%3.9%4.7%2.6%1.7%1.7%1.2%
Aug 202629%29.5%16.1%11.9%3.2%4%2.2%1.8%1.5%0.97%
Sep 202630%25%20.4%11.7%3.4%3.4%1.8%1.8%1.5%1%

  1. 1.BIC

    30%

    Moved from 2nd to 1st. 442K estimated branded searches, 0% vs prior month. Share +1 points.

  2. 2.Faber-Castell

    25%

    Moved from 1st to 2nd. 368K estimated branded searches, -18.2% vs prior month. Share -4.5 points.

  3. 3.Parker

    20.4%

    Held 3rd. 301K estimated branded searches, +22.4% vs prior month. Share +4.3 points.

  4. 4.Pilot

    11.7%

    Held 4th. 173K estimated branded searches, -4.5% vs prior month. Share -0.1 points.

  5. 5.Cross

    3.4%

    Moved from 6th to 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Lamy

    3.4%

    Moved from 5th to 6th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  7. 7.Fisher Space Pen

    1.8%

    Held 7th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

  8. 8.Zebra

    1.8%

    Held 8th. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.Muji

    1.5%

    Held 9th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.

  10. 10.uni-ball

    1%

    Held 10th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Fisher Space Pen and its closest rivals

Every comparison with Fisher Space Pen

9 comparisons

How has branded search demand for Fisher Space Pen changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fisher Space Pen worldwide held steady at 27.1K.
  • Across the 12 months ending September 2026, Fisher Space Pen’s share of searches among ballpoint pen brands worldwide peaked at 3.4% in January 2026 and was lowest at 1.8% in September 2026.

How did search popularity change for ballpoint pen brands worldwide in September 2026?

6 changes

  1. In September 2026, BIC overtook Faber-Castell to become the leader among ballpoint pen brands worldwide, with 30% of the searches.

  2. In September 2026, Parker gained share of searches among ballpoint pen brands worldwide, from 16.1% to 20.4%.

  3. In September 2026, Faber-Castell lost share of searches among ballpoint pen brands worldwide, from 29.5% to 25%.

  4. In September 2026, Lamy lost share of searches among ballpoint pen brands worldwide, from 4% to 3.4%.

  5. Fisher Space Pen’s share of searches among ballpoint pen brands worldwide has lost ground for 3 months in a row, from 3% to 1.8% in September 2026.

  6. In September 2026, Cross rose from 6th to 5th among ballpoint pen brands worldwide.

How are Fisher Space Pen’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Fisher Space Pen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fisher space pen

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How the Brand Demand Index is measured

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