Brandwave

How popular isParker?

In September 2026, people searched for Parker by name about 301,000 times worldwide, a 49.8% increase from the previous year. These searches made up 19.6% of all global pen brand searches, placing Parker third out of nine brands. When we asked both ChatGPT and Google AI Overviews about pen brands, Parker appeared in two of the five answers and was the fifth most recommended of the nine.

Search and AI answers in September 2026

Parker is the third most searched of 9 competitors and the fifth most recommended in AI answers.

  1. BICShare of searches 32.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  2. Faber-CastellShare of searches 24%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. ParkerShare of searches 19.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. PilotShare of searches 11.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. CrossShare of searches 3.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th

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Top pen brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Parker was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Parker is the fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pilot1st
  2. uni-ball2nd
  3. Pentel3rd
  4. Zebra4th
  5. Parker5th
  6. Lamy6th
  7. BIC7th
  8. Cross8th
  9. Faber-Castell–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pilot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • uni-ball5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pentel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zebra4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lamy3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BIC2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Parker2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cross2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Faber-Castell0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pen brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which pen brands compete with Parker?

Parker against pen brands worldwide, by month

Share of searches by month for BIC, Faber-Castell, Parker, Pilot, Cross, Lamy, Pentel. The figures are in the table below the chart.

View monthly share of searches table
MonthBICFaber-CastellParkerPilotCrossLamyPentelZebrauni-ball
Oct 202534.7%26.7%14.6%10.3%3.6%3.6%3.6%2%1.1%
Nov 202534.4%26.4%14.4%10.3%4.3%3.6%3.6%1.9%1.1%
Dec 202532.5%24.8%16.6%10.9%5%4.1%3.3%1.8%1%
Jan 202632.9%30.2%13.5%9.9%3.3%3.3%4.1%1.8%0.99%
Feb 202631.2%27.9%15.3%11.2%3.8%3.8%3.8%1.7%1.4%
Mar 202636%22.7%15.2%10.7%3.7%3.7%4.6%2%1.4%
Apr 202637.6%23.7%13%12%3.9%3.2%3.9%1.7%1.2%
May 202634.1%25%13.7%12.6%4.1%3.4%4.1%1.8%1.2%
Jun 202634.8%21.3%17.4%11.9%4.3%3.5%4.3%1.6%1%
Jul 202630.6%22.9%18.7%12.8%3.8%4.6%3.8%1.7%1.1%
Aug 202631.8%28.5%15.6%11.5%3.1%3.8%3.1%1.7%0.94%
Sep 202632.7%24%19.6%11.3%3.2%3.2%3.2%1.8%0.96%

  1. 1.BIC

    32.7%

    Held 1st. 503K estimated branded searches, 0% vs prior month. Share +1 points.

  2. 2.Faber-Castell

    24%

    Held 2nd. 368K estimated branded searches, -18.2% vs prior month. Share -4.5 points.

  3. 3.Parker

    19.6%

    Held 3rd. 301K estimated branded searches, +22.4% vs prior month. Share +4.1 points.

  4. 4.Pilot

    11.3%

    Held 4th. 173K estimated branded searches, -4.5% vs prior month. Share -0.2 points.

  5. 5.Cross

    3.2%

    Moved from 6th to 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Lamy

    3.2%

    Moved from 5th to 6th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  7. 7.Pentel

    3.2%

    Held 7th. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Zebra

    1.8%

    Held 8th. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.uni-ball

    0.96%

    Held 9th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Parker and its closest rivals

Every comparison with Parker

20 comparisons

How has branded search demand for Parker changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Parker worldwide rose from 201K to 301K.
  • Across the 12 months ending September 2026, Parker’s share of searches among pen brands worldwide increased from 14.6% to 19.6%.
  • Across the 12 months ending September 2026, Parker’s share of searches among pen brands worldwide peaked at 19.6% in September 2026 and was lowest at 13% in April 2026.

How did search popularity change for pen brands worldwide in September 2026?

6 changes

  1. In September 2026, Parker gained share of searches among pen brands worldwide, from 15.6% to 19.6%.

  2. In September 2026, BIC gained share of searches among pen brands worldwide, from 31.8% to 32.7%.

  3. In September 2026, Faber-Castell lost share of searches among pen brands worldwide, from 28.5% to 24%.

  4. In September 2026, Lamy lost share of searches among pen brands worldwide, from 3.8% to 3.2%.

  5. In September 2026, Cross rose from 6th to 5th among pen brands worldwide.

  6. Estimated monthly branded searches for Pilot worldwide rose 22.2% over 12 measured months, from 142K to 173K in September 2026.

How are Parker’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Parker’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • parker pen

How the Brand Demand Index is measured

Who owns Parker?

Parker is owned by Newell Brands. Brandwave does not track any other brands owned by Newell Brands.

Do you work for Parker? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Parker compete?

Parker is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Pen and stationery brands2nd of 1316.8%Show ranking
Pen brands3rd of 919.6%Shown above
Ballpoint pen brands3rd of 1020.4%Show ranking
Fountain pen brands1st of 847.5%Show ranking
Creator with pink hair and a pink jacket

Is Parker your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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