Brandwave

Muji vs Parker:Which is searched more?

In September 2026, Parker had more branded searches than Muji among ballpoint pen brands worldwide. Parker was estimated to have 301K branded searches compared to Muji’s 22.2K, and held a 36.3% Share of Search versus Muji’s 2.7%. These are worldwide searches for English-language branded terms.

Share of Search among ballpoint pen brands worldwide in September 2026Which is more popular in search, Muji or Parker?
Muji2.7%22.2K searches
vs
Parker36.3%301K searches

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Which is more popular in search, Muji or Parker?

Compare the ballpoint pen brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Muji and Parker among ballpoint pen brands worldwide, by month

Share of Search by month for Parker, Muji. The figures are in the table below the chart.

View monthly share of search table
MonthFaber-CastellParkerCrossLamyPilotMuji
Oct 202551.3%28%6.9%6.9%4.4%2.5%
Nov 202550.1%27.4%8.2%6.7%4.5%3%
Dec 202544.7%29.9%9%7.4%6.3%2.7%
Jan 202655.5%24.8%6.1%6.1%4.7%2.7%
Feb 202650.8%27.8%6.8%6.8%5.2%2.5%
Mar 202645.6%30.5%7.5%7.5%4.7%4.1%
Apr 202648.5%26.6%8%6.5%6.8%3.6%
May 202648.5%26.6%8%6.5%6.8%3.6%
Jun 202642.3%34.5%8.5%7%4.7%3.1%
Jul 202642.3%34.5%7%8.5%4.6%3.1%
Aug 202651.5%28.1%5.7%6.9%5.3%2.5%
Sep 202644.4%36.3%6%6%4.6%2.7%

How has the Muji and Parker comparison changed over the last 12 months?

  • Parker was ahead of Muji in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Muji’s estimated Share of Search among ballpoint pen brands worldwide moved from 2.5% to 2.7%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
  • Across the 12 months ending September 2026, Parker’s estimated Share of Search among ballpoint pen brands worldwide moved from 28% to 36.3%, and its estimated monthly branded searches moved from 201K to 301K.

How did search popularity change for ballpoint pen brands worldwide in September 2026?

  1. In September 2026, Parker gained estimated Share of Search among ballpoint pen brands worldwide, from 28.1% to 36.3%.

  2. Estimated monthly branded searches for Muji worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

Other head-to-heads among ballpoint pen brands

How each brand is measured

Brandwave collects information about searches that people make online using Muji’s and Parker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Muji

1 branded search term

  • muji store

Parker

1 branded search term

  • parker pen

How the Brand Demand Index is measured

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