How popular isParker?
In September 2026, people searched for Parker by name about 301,000 times worldwide, a 49.8% increase from the previous year. These searches made up 17.1% of all global pen and stationery brand searches, placing Parker second out of 13 brands. When we asked both ChatGPT and Google AI Overviews about pen and stationery brands, Parker appeared in three of the five answers and was the fifth most recommended of the 13.
Parker is the second most searched of 13 competitors and the fifth most recommended in AI answers.
BICShare of searches 28.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 11th
ParkerShare of searches 17.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
MoleskineShare of searches 11.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
PilotShare of searches 9.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
SharpieShare of searches 9.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top pen and stationery brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Parker was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Parker is the fifth most recommended of the 13.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pilot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Pentel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Zebra4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
uni-ball4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Parker3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Muji3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rhodia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Moleskine2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Leuchtturm19172 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lamy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about pen and stationery brands
5 answers
Asked ChatGPT
“Which pen or stationery brand should I buy?”
Asked ChatGPT
“What are the best pen and stationery brands?”
Asked ChatGPT
“What's the best pen or stationery brand for everyday writing?”
Searched Google, AI Overview
“pen brands”
Searched Google, AI Overview
“stationery brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which pen and stationery brands compete with Parker?
Share of searches by month for BIC, Parker, Moleskine, Pilot, Sharpie, Muji, Leuchtturm1917, Staedtler, Lamy, Pentel. The figures are in the table below the chart.
View monthly share of searches table
| Month | BIC | Parker | Moleskine | Pilot | Sharpie | Muji | Leuchtturm1917 | Staedtler | Lamy | Pentel | Zebra | Rhodia | uni-ball |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.8% | 12.5% | 12.5% | 8.8% | 10.3% | 4.6% | 5.6% | 5.6% | 3.1% | 3.1% | 1.7% | 1.4% | 0.92% |
| Nov 2025 | 28.4% | 11.9% | 14.6% | 8.5% | 9.8% | 6.2% | 6.5% | 4.4% | 2.9% | 2.9% | 1.6% | 1.3% | 0.88% |
| Dec 2025 | 25.7% | 13.1% | 16% | 8.6% | 8.8% | 5.7% | 8.8% | 3.9% | 3.2% | 2.6% | 1.4% | 1.2% | 0.79% |
| Jan 2026 | 27.6% | 11.3% | 13.8% | 8.3% | 9.3% | 5.6% | 9.3% | 5.1% | 2.8% | 3.4% | 1.5% | 1.2% | 0.83% |
| Feb 2026 | 28.2% | 13.8% | 11.3% | 10.2% | 9.3% | 5.1% | 6.2% | 5.1% | 3.4% | 3.4% | 1.5% | 1.2% | 1.2% |
| Mar 2026 | 29.8% | 12.5% | 10.3% | 8.8% | 12.5% | 5.8% | 4.6% | 4.6% | 3.1% | 3.8% | 1.7% | 1.4% | 1.1% |
| Apr 2026 | 32.3% | 11.1% | 11.1% | 10.3% | 11.1% | 5.2% | 5% | 4.1% | 2.7% | 3.3% | 1.5% | 1.2% | 1% |
| May 2026 | 29.1% | 11.7% | 11.7% | 10.8% | 11.7% | 5.4% | 5.2% | 4.3% | 2.9% | 3.5% | 1.6% | 1.3% | 1% |
| Jun 2026 | 28.9% | 14.5% | 11.9% | 9.9% | 9.7% | 5.5% | 5.3% | 4.4% | 2.9% | 3.6% | 1.3% | 1.3% | 0.87% |
| Jul 2026 | 26.5% | 16.2% | 10.9% | 11.1% | 8.9% | 5.4% | 6% | 4% | 4% | 3.3% | 1.5% | 1.2% | 0.98% |
| Aug 2026 | 28.5% | 13.9% | 11.4% | 10.3% | 9.3% | 6.3% | 6.2% | 4.2% | 3.4% | 2.8% | 1.5% | 1.3% | 0.84% |
| Sep 2026 | 28.5% | 17.1% | 11.4% | 9.8% | 9.4% | 5.2% | 5.1% | 4.2% | 2.8% | 2.8% | 1.5% | 1.3% | 0.84% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.5% | 503K | 0% | +0.1 points | |
| 2, held 2nd | 17.1% | 301K | +22.4% | +3.2 points | |
| 3, held 3rd | 11.4% | 201K | 0% | 0 points | |
| 4, held 4th | 9.8% | 173K | -4.5% | -0.4 points | |
| 5, held 5th | 9.4% | 165K | 0% | 0 points | |
| 6, held 6th | 5.2% | 90.7K | -18.3% | -1.1 points | |
| 7, held 7th | 5.1% | 90.5K | -17.7% | -1.1 points | |
| 8, held 8th | 4.2% | 74K | 0% | 0 points | |
| 9, held 9th | 2.8% | 49.5K | -18.2% | -0.6 points | |
| 10, held 10th | 2.8% | 49.5K | 0% | 0 points | |
| 11, held 11th | 1.5% | 27.1K | 0% | 0 points | |
| 12, held 12th | 1.3% | 22.2K | 0% | 0 points | |
| 13, held 13th | 0.84% | 14.8K | 0% | 0 points |
1.
BIC28.5%
Held 1st. 503K estimated branded searches, 0% vs prior month. Share +0.1 points.
2.
Parker17.1%
Held 2nd. 301K estimated branded searches, +22.4% vs prior month. Share +3.2 points.
11.4%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Pilot9.8%
Held 4th. 173K estimated branded searches, -4.5% vs prior month. Share -0.4 points.
5.
Sharpie9.4%
Held 5th. 165K estimated branded searches, 0% vs prior month. Share 0 points.
6.Muji
5.2%
Held 6th. 90.7K estimated branded searches, -18.3% vs prior month. Share -1.1 points.
5.1%
Held 7th. 90.5K estimated branded searches, -17.7% vs prior month. Share -1.1 points.
4.2%
Held 8th. 74K estimated branded searches, 0% vs prior month. Share 0 points.
9.
Lamy2.8%
Held 9th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
10.
Pentel2.8%
Held 10th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
11.
Zebra1.5%
Held 11th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
12.
Rhodia1.3%
Held 12th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
13.
uni-ball0.84%
Held 13th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Parker and its closest rivals
Every comparison with Parker
15 comparisons
How has branded search demand for Parker changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Parker worldwide rose from 201K to 301K.
- Across the 12 months ending September 2026, Parker’s share of searches among pen and stationery brands worldwide increased from 12.5% to 17.1%.
- Across the 12 months ending September 2026, Parker’s share of searches among pen and stationery brands worldwide peaked at 17.1% in September 2026 and was lowest at 11.1% in April 2026.
- Across the 12 months ending September 2026, Parker rose from 3rd to 2nd among pen and stationery brands worldwide.
How did search popularity change for pen and stationery brands worldwide in September 2026?
6 changes
In September 2026, Parker gained share of searches among pen and stationery brands worldwide, from 13.9% to 17.1%.
In September 2026, Muji lost share of searches among pen and stationery brands worldwide, from 6.3% to 5.2%.
In September 2026, Leuchtturm1917 lost share of searches among pen and stationery brands worldwide, from 6.2% to 5.1%.
In September 2026, Lamy lost share of searches among pen and stationery brands worldwide, from 3.4% to 2.8%.
Estimated monthly branded searches for Pilot worldwide rose 22.2% over 12 measured months, from 142K to 173K in September 2026.
Estimated monthly branded searches for Staedtler worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
How are Parker’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Parker’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- parker pen
Who owns Parker?
Parker is owned by Newell Brands. Brandwave does not track any other brands owned by Newell Brands.
Do you work for Parker? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Parker compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Pen and stationery brands | 2nd of 13 | 17.1% | Shown above |
| Pen brands | 3rd of 9 | 19.6% | Show ranking |
| Ballpoint pen brands | 3rd of 10 | 20.4% | Show ranking |
| Fountain pen brands | 1st of 3 | 57.5% | Show ranking |
Is Parker your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.