Brandwave

How popular isLamy?

In September 2026, people searched for Lamy by name about 49,500 times worldwide, about the same as the previous year. These searches made up 2.8% of all global pen and stationery brand searches, placing Lamy ninth out of 13 brands. When we asked both ChatGPT and Google AI Overviews about pen and stationery brands, Lamy appeared in two of the five answers and was the ninth most recommended of the 13.

Search and AI answers in September 2026

Lamy is the ninth most searched of 13 competitors and the ninth most recommended in AI answers.

  1. BICShare of searches 28.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 11th
  2. ParkerShare of searches 17.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. MoleskineShare of searches 11.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. PilotShare of searches 9.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. LamyShare of searches 2.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 9th

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Top pen and stationery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lamy was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Lamy is the ninth most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pilot1st
  2. uni-ball2nd
  3. Zebra3rd
  4. Pentel4th
  5. Parker5th
  6. Moleskine6th
  7. Rhodia7th
  8. Muji8th
  9. Lamy9th
  10. Leuchtturm191710th
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pilot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pentel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zebra4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • uni-ball4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Parker3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Muji3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rhodia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moleskine2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Leuchtturm19172 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lamy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+3 more

See every answer about pen and stationery brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which pen and stationery brands compete with Lamy?

Lamy against pen and stationery brands worldwide, by month

Share of searches by month for BIC, Parker, Moleskine, Pilot, Sharpie, Muji, Leuchtturm1917, Staedtler, Lamy, Pentel. The figures are in the table below the chart.

View monthly share of searches table
MonthBICParkerMoleskinePilotSharpieMujiLeuchtturm1917StaedtlerLamyPentelZebraRhodiauni-ball
Oct 202529.8%12.5%12.5%8.8%10.3%4.6%5.6%5.6%3.1%3.1%1.7%1.4%0.92%
Nov 202528.4%11.9%14.6%8.5%9.8%6.2%6.5%4.4%2.9%2.9%1.6%1.3%0.88%
Dec 202525.7%13.1%16%8.6%8.8%5.7%8.8%3.9%3.2%2.6%1.4%1.2%0.79%
Jan 202627.6%11.3%13.8%8.3%9.3%5.6%9.3%5.1%2.8%3.4%1.5%1.2%0.83%
Feb 202628.2%13.8%11.3%10.2%9.3%5.1%6.2%5.1%3.4%3.4%1.5%1.2%1.2%
Mar 202629.8%12.5%10.3%8.8%12.5%5.8%4.6%4.6%3.1%3.8%1.7%1.4%1.1%
Apr 202632.3%11.1%11.1%10.3%11.1%5.2%5%4.1%2.7%3.3%1.5%1.2%1%
May 202629.1%11.7%11.7%10.8%11.7%5.4%5.2%4.3%2.9%3.5%1.6%1.3%1%
Jun 202628.9%14.5%11.9%9.9%9.7%5.5%5.3%4.4%2.9%3.6%1.3%1.3%0.87%
Jul 202626.5%16.2%10.9%11.1%8.9%5.4%6%4%4%3.3%1.5%1.2%0.98%
Aug 202628.5%13.9%11.4%10.3%9.3%6.3%6.2%4.2%3.4%2.8%1.5%1.3%0.84%
Sep 202628.5%17.1%11.4%9.8%9.4%5.2%5.1%4.2%2.8%2.8%1.5%1.3%0.84%

  1. 1.BIC

    28.5%

    Held 1st. 503K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Parker

    17.1%

    Held 2nd. 301K estimated branded searches, +22.4% vs prior month. Share +3.2 points.

  3. 3.Moleskine

    11.4%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Pilot

    9.8%

    Held 4th. 173K estimated branded searches, -4.5% vs prior month. Share -0.4 points.

  5. 5.Sharpie

    9.4%

    Held 5th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Muji

    5.2%

    Held 6th. 90.7K estimated branded searches, -18.3% vs prior month. Share -1.1 points.

  7. 7.Leuchtturm1917

    5.1%

    Held 7th. 90.5K estimated branded searches, -17.7% vs prior month. Share -1.1 points.

  8. 8.Staedtler

    4.2%

    Held 8th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Lamy

    2.8%

    Held 9th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  10. 10.Pentel

    2.8%

    Held 10th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Zebra

    1.5%

    Held 11th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Rhodia

    1.3%

    Held 12th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  13. 13.uni-ball

    0.84%

    Held 13th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Lamy and its closest rivals

Every comparison with Lamy

15 comparisons

How has branded search demand for Lamy changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Lamy worldwide held steady at 49.5K.
  • Across the 12 months ending September 2026, Lamy’s share of searches among pen and stationery brands worldwide peaked at 4% in July 2026 and was lowest at 2.7% in April 2026.

How did search popularity change for pen and stationery brands worldwide in September 2026?

6 changes

  1. In September 2026, Parker gained share of searches among pen and stationery brands worldwide, from 13.9% to 17.1%.

  2. In September 2026, Muji lost share of searches among pen and stationery brands worldwide, from 6.3% to 5.2%.

  3. In September 2026, Leuchtturm1917 lost share of searches among pen and stationery brands worldwide, from 6.2% to 5.1%.

  4. In September 2026, Lamy lost share of searches among pen and stationery brands worldwide, from 3.4% to 2.8%.

  5. Estimated monthly branded searches for Pilot worldwide rose 22.2% over 12 measured months, from 142K to 173K in September 2026.

  6. Estimated monthly branded searches for Staedtler worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

How are Lamy’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Lamy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lamy pen

Do you work for Lamy? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Lamy compete?

Lamy is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Pen and stationery brands9th of 132.8%Shown above
Pen brands6th of 93.2%Show ranking
Ballpoint pen brands6th of 103.4%Show ranking
Fountain pen brands3rd of 39.5%Show ranking
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Is Lamy your brand?

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