How popular isMuji?
In September 2026, people searched for Muji by name about 113,000 times worldwide, a 22.3% increase from the previous year. These searches made up 5.1% of all global pen and stationery brand searches, placing Muji sixth out of 13 brands. When we asked both ChatGPT and Google AI Overviews about pen and stationery brands, Muji appeared in three of the five answers and was the eighth most recommended of the 13.
Muji is the sixth most searched of 13 competitors and the eighth most recommended in AI answers.
BICShare of searches 28.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 11th
ParkerShare of searches 16.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
MoleskineShare of searches 11.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
PilotShare of searches 9.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st- MujiShare of searches 5.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 8th
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Top pen and stationery brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Muji was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Muji is the eighth most recommended of the 13.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pilot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Zebra4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pentel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
uni-ball4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Parker3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Muji3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rhodia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Moleskine2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Leuchtturm19172 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lamy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about pen and stationery brands
5 answers
Asked ChatGPT
“Which pen or stationery brand should I buy?”
Asked ChatGPT
“What are the best pen and stationery brands?”
Asked ChatGPT
“What's the best pen or stationery brand for everyday writing?”
Searched Google, AI Overview
“pen brands”
Searched Google, AI Overview
“stationery brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which pen and stationery brands compete with Muji?
Share of searches by month for BIC, Parker, Moleskine, Pilot, Sharpie, Muji, Leuchtturm1917, Staedtler, Zebra, Lamy, Pentel. The figures are in the table below the chart.
View monthly share of searches table
| Month | BIC | Parker | Moleskine | Pilot | Sharpie | Muji | Leuchtturm1917 | Staedtler | Zebra | Lamy | Pentel | Rhodia | uni-ball |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.3% | 12.3% | 12.3% | 8.7% | 10.1% | 4.5% | 5.5% | 5.5% | 3.3% | 3% | 3% | 1.4% | 0.91% |
| Nov 2025 | 27.9% | 11.7% | 14.4% | 8.4% | 9.6% | 6.1% | 6.4% | 4.3% | 3.2% | 2.9% | 2.9% | 1.3% | 0.86% |
| Dec 2025 | 25.4% | 12.9% | 15.8% | 8.5% | 8.7% | 5.6% | 8.7% | 3.9% | 2.8% | 3.2% | 2.6% | 1.2% | 0.78% |
| Jan 2026 | 27.2% | 11.1% | 13.6% | 8.2% | 9.1% | 5.5% | 9.1% | 5% | 3% | 2.7% | 3.3% | 1.2% | 0.82% |
| Feb 2026 | 27.8% | 13.6% | 11.2% | 10% | 9.1% | 5% | 6.1% | 5% | 3% | 3.3% | 3.3% | 1.2% | 1.2% |
| Mar 2026 | 29.3% | 12.3% | 10.1% | 8.7% | 12.3% | 5.7% | 4.5% | 4.5% | 3.3% | 3% | 3.7% | 1.4% | 1.1% |
| Apr 2026 | 31.8% | 11% | 11% | 10.1% | 11% | 5.1% | 4.9% | 4% | 3% | 2.7% | 3.3% | 1.2% | 0.98% |
| May 2026 | 28.6% | 11.5% | 11.5% | 10.6% | 11.5% | 5.3% | 5.2% | 4.2% | 3.1% | 2.8% | 3.4% | 1.3% | 1% |
| Jun 2026 | 28.6% | 14.3% | 11.7% | 9.7% | 9.6% | 5.4% | 5.3% | 4.3% | 2.6% | 2.9% | 3.5% | 1.3% | 0.86% |
| Jul 2026 | 26.2% | 16% | 10.7% | 10.9% | 8.8% | 5.4% | 5.9% | 3.9% | 2.9% | 3.9% | 3.2% | 1.2% | 0.96% |
| Aug 2026 | 28% | 13.7% | 11.2% | 10.1% | 9.2% | 6.2% | 6.1% | 4.1% | 3% | 3.4% | 2.8% | 1.2% | 0.83% |
| Sep 2026 | 28.1% | 16.8% | 11.2% | 9.7% | 9.2% | 5.1% | 5.1% | 4.1% | 3% | 2.8% | 2.8% | 1.2% | 0.83% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.1% | 503K | 0% | +0.1 points | |
| 2, held 2nd | 16.8% | 301K | +22.4% | +3.1 points | |
| 3, held 3rd | 11.2% | 201K | 0% | 0 points | |
| 4, held 4th | 9.7% | 173K | -4.5% | -0.4 points | |
| 5, held 5th | 9.2% | 165K | 0% | 0 points | |
| 6, held 6th | 5.1% | 90.7K | -18.3% | -1.1 points | |
| 7, held 7th | 5.1% | 90.5K | -17.7% | -1.1 points | |
| 8, held 8th | 4.1% | 74K | 0% | 0 points | |
| 9, moved from 10th to 9th | 3% | 54.2K | 0% | 0 pointsmoved from 10th to 9th | |
| 10, moved from 9th to 10th | 2.8% | 49.5K | -18.2% | -0.6 pointsmoved from 9th to 10th | |
| 11, held 11th | 2.8% | 49.5K | 0% | 0 points | |
| 12, held 12th | 1.2% | 22.2K | 0% | 0 points | |
| 13, held 13th | 0.83% | 14.8K | 0% | 0 points |
1.
BIC28.1%
Held 1st. 503K estimated branded searches, 0% vs prior month. Share +0.1 points.
2.
Parker16.8%
Held 2nd. 301K estimated branded searches, +22.4% vs prior month. Share +3.1 points.
11.2%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Pilot9.7%
Held 4th. 173K estimated branded searches, -4.5% vs prior month. Share -0.4 points.
5.
Sharpie9.2%
Held 5th. 165K estimated branded searches, 0% vs prior month. Share 0 points.
6.Muji
5.1%
Held 6th. 90.7K estimated branded searches, -18.3% vs prior month. Share -1.1 points.
5.1%
Held 7th. 90.5K estimated branded searches, -17.7% vs prior month. Share -1.1 points.
4.1%
Held 8th. 74K estimated branded searches, 0% vs prior month. Share 0 points.
9.
Zebra3%
Moved from 10th to 9th. 54.2K estimated branded searches, 0% vs prior month. Share 0 points.
10.
Lamy2.8%
Moved from 9th to 10th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
11.
Pentel2.8%
Held 11th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
12.
Rhodia1.2%
Held 12th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
13.
uni-ball0.83%
Held 13th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Muji and its closest rivals
Every comparison with Muji
37 comparisons
- BIC vs Muji
- Moleskine vs Muji
- Muji vs Parker
- Muji vs Pilot
- Muji vs Sharpie
- Leuchtturm1917 vs Muji
- Muji vs Staedtler
- Muji vs Zebra
- Lamy vs Muji
- Muji vs Pentel
- Muji vs Paper Mate
- Midori vs Muji
- H&M Home vs Muji
- IKEA vs Muji
- Muji vs Pottery Barn
- Muji vs Society6
- Muji vs West Elm
- Muji vs Zara Home
- Bath & Body Works vs Muji
- Brabantia vs Muji
- Cross vs Muji
- Diptyque vs Muji
- Faber-Castell vs Muji
- Fisher Space Pen vs Muji
- Iris Ohyama vs Muji
- Joseph Joseph vs Muji
- Keter vs Muji
- Muji vs Pura
- Muji vs Rhodia
- Muji vs Yankee Candle
- Curver vs Muji
- Muji vs uni-ball
- Muji vs Neom
- Aera vs Muji
- Muji vs Vitruvi
- Amara vs Muji
- Muji vs Wham
How has branded search demand for Muji changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Muji worldwide rose from 92.3K to 113K.
- Across the 12 months ending September 2026, Muji’s share of searches among pen and stationery brands worldwide increased from 4.5% to 5.1%.
- Across the 12 months ending September 2026, Muji’s share of searches among pen and stationery brands worldwide peaked at 6.2% in August 2026 and was lowest at 4.5% in October 2025.
- Across the 12 months ending September 2026, Muji rose from 8th to 6th among pen and stationery brands worldwide.
How did search popularity change for pen and stationery brands worldwide in September 2026?
6 changes
In September 2026, Parker gained share of searches among pen and stationery brands worldwide, from 13.7% to 16.8%.
In September 2026, Muji lost share of searches among pen and stationery brands worldwide, from 6.2% to 5.1%.
In September 2026, Leuchtturm1917 lost share of searches among pen and stationery brands worldwide, from 6.1% to 5.1%.
In September 2026, Lamy lost share of searches among pen and stationery brands worldwide, from 3.4% to 2.8%.
In September 2026, Zebra rose from 10th to 9th among pen and stationery brands worldwide.
Estimated monthly branded searches for Pilot worldwide rose 22.2% over 12 measured months, from 142K to 173K in September 2026.
How are Muji’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Muji’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- muji notebook
- muji pen
- muji stationery
- muji store
Do you work for Muji? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Muji compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Cushion brands | 7th of 8 | 0.03% | Show ranking |
| Diffuser brands | 5th of 8 | 0.29% | Show ranking |
| Pen and stationery brands | 6th of 13 | 5.1% | Shown above |
| Ballpoint pen brands | 9th of 10 | 1.5% | Show ranking |
| Stationery | 6th of 9 | 5.1% | Show ranking |
| Laundry baskets | 4th of 6 | 7.8% | Show ranking |
| Storage baskets | 4th of 6 | 9% | Show ranking |
Is Muji your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.