Brandwave

How popular isuni-ball in search?

In September 2026, there were an estimated 14.8K branded searches for uni-ball worldwide which held steady over the last 12 months. uni-ball holds 1.5% estimated Share of Search among pen and stationery brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. BIC50.5%
  2. Moleskine20.2%
  3. Sharpie16.6%
  4. Staedtler7.4%
  5. Pilot3.8%
  6. uni-ball1.5%
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Which pen and stationery brands compete with uni-ball?

uni-ball against pen and stationery brands worldwide, by month

Share of Search by month for BIC, Moleskine, Sharpie, Staedtler, Pilot, uni-ball. The figures are in the table below the chart.

View monthly share of search table
MonthBICMoleskineSharpieStaedtlerPilotuni-ball
Oct 202548.7%20.5%16.8%9.2%3.2%1.5%
Nov 202547.3%24.3%16.3%7.3%3.3%1.5%
Dec 202544.3%27.6%15.2%6.8%4.7%1.4%
Jan 202647%23.5%15.8%8.7%3.7%1.4%
Feb 202648.9%19.6%16.1%8.8%4.5%2.2%
Mar 202649.4%17.1%20.8%7.6%3.2%1.9%
Apr 202651.6%17.8%17.8%6.5%4.6%1.6%
May 202647.9%19.2%19.2%7%4.9%1.7%
Jun 202650.1%20.6%16.8%7.5%3.4%1.5%
Jul 202649.6%20.4%16.7%7.5%4.1%1.8%
Aug 202650.1%20%16.4%7.4%4.6%1.5%
Sep 202650.5%20.2%16.6%7.4%3.8%1.5%

  1. 1.BIC

    50.5%

    Held 1st. 503K estimated branded searches, 0% vs prior month. Share +0.4 points.

  2. 2.Moleskine

    20.2%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Sharpie

    16.6%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Staedtler

    7.4%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Pilot

    3.8%

    Held 5th. 38K estimated branded searches, -17.7% vs prior month. Share -0.8 points.

  6. 6.uni-ball

    1.5%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between uni-ball and its closest rivals

Every comparison with uni-ball

How has branded search demand for uni-ball changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for uni-ball worldwide held steady at 14.8K.
  • Across the 12 months ending September 2026, uni-ball’s estimated Share of Search among pen and stationery brands worldwide held steady at 1.5%.

How did search popularity change for pen and stationery brands worldwide in September 2026?

  1. In September 2026, Pilot lost estimated Share of Search among pen and stationery brands worldwide, from 4.6% to 3.8%.

  2. Estimated monthly branded searches for Staedtler worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

Where does uni-ball compete?

uni-ball is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Pen and stationery brands6th of 61.5%Shown above
Pens6th of 62.6%Show ranking

How is uni-ball measured?

Brandwave collects information about searches that people make online using uni-ball’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • uni ball

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How the Brand Demand Index is measured

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